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What Makes a Good Explainer Video?

Explainer videos, play a crucial role in building a strong brand image. As a marketer, one of your main goals is to create a positive reputation for your brand in the eyes of the consumers. So, explainer videos can do this exceptionally well only when you hire top explainer video services for your business. Because such companies know how to make flawless explainer videos with a faster turnaround. 

So, let’s find out what are some of the elements that you can add to your explainer videos to make them mesmerizing for the audience. 

1. A Good Script 

Writing a good script is the first step that can definitely help you make a good explainer video for your brand. Explain complex ideas in the simplest and easiest ways. Incorporate your brand’s core message in the limited word count possible. The less the better. Believe it or not, it will work like a magic trick for your products and services. If you need help, learn how to write an explainer video script through this blog.  

2. Identify your Story 

The second most important step is the need to identify your story. It should have two narrative formats. For example, it can either be problem-solving or describing the process overview of products. When you choose problem-solving, remember that you have to show your product as a hero for the audience to rescue them from the problems they encounter. On the other hand, if you go along with the process overview, you just need to show how your products work. Now, it depends on you what you want to choose for your business. 

3. Add Feelings and Emotions

If you want your audience to connect with your products and services, always try to add a glimpse of emotions into your explainer videos. For example, you can add humoristic dialogues, characters, and tone to your story. If not this, you can make use of hooks at the beginning of your video. It will help you to make an emotional bond with the viewers. Also, remember not to overuse emotions too much as it distracts audiences’ focus from the features and characteristics of products. 

4. Check your Length 

Simplicity and brevity are the stairways to a successful explainer video! The length of such videos should be between 30 to 90 seconds, not more than this. Re-check your word count and set it according to the audio and visual cues. The best way is to read the script aloud and practice how fast you can utter words in just a few seconds. If you plan to increase the length, strike it down, it will lower your audiences’ attention for a longer period. 

5. Skillful Voice-Over 

Voice-over is the last but the most significant part of explainer videos. Having a professional voice-over artist can give an extraordinary effect to the script and the other elements. The voice-over should be simple, having no complex words or phrases because it can create difficulty for the audience to understand. The voice quality needs to be clear, positive, soothing and connecting to the audience. Remember these points are vital to incorporate because an inexperienced narrator can completely ruin the message of your explainer videos. 

Some Do’s and Don’ts of Explainer Videos 

For your clear understanding, we have demonstrated the dos and don’ts of explainer videos separately. By reading them carefully, you will get an idea of bringing perfection to such videos. 


  • Hire a skilled scriptwriter as such person injects emotions into writing. 
  • Keep the length short but with all the necessary elements. 
  • Attract and engage your audience funnily and entertainingly. 
  • Identify the purpose of your videos ahead of time to specify your target audience. 
  • Focus on the benefits and features of your products. 
  • Use effective call-to-action (CTA) to shape your viewers’ next step. 


  • Do not start your explainer videos without having proper marketing strategies. 
  • Keep in mind your target audience, and customize your products accordingly, meeting their demands and expectations. 
  • Do not use excessive salesy tones everywhere in the video. 
  • Do not over-explain everything because it will make everything complicated to comprehend. 
  • Don’t forget to SEO optimize your explainer videos before uploading them on different social media platforms. 

Hire Top Explainer Video Services to Craft Incredibly Perfect Videos for your Business!

Creating explainer videos for your company benefits in promoting it on various channels to convert more visitors into potential buyers. When using everything in the right way in explainer videos, it is obvious that your brand will yield positive outcomes for you. 

And honestly speaking, not everyone is good at making immaculate explainer videos. 

Luckily, one of the top explainer video services companies, VideoExplainers can help you out in crafting videos that can become a masterpiece for your brand. So, what are you waiting for? Give a ring at +1 929 552 3638 and discuss with them your business goals. 


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About Video Explainer

Thanks to the 10 years of experience in working with top-notch clients, we’re familiar with every nook and cranny of the explainer video industry and know how to hit the bull’s eye with our high-quality videos. We specialize in storytelling that helps people understand your cause. Whatever your goal might be, we can efficiently explain it through our wide array of video production services in every niche. You just say the word!

I hope you enjoy reading this blog post.

If you want my team of video explainers to help you get more traffic, just book a call.