With enhanced communication, animated explainer videos have become a powerful tool for brands to engage with their audience. This form of communication takes no time and delivers the message to the best of its capacity. And it stays on the top of your users’ minds, just the way you want it. Many leading companies have harnessed the potential of custom explainer videos, setting examples that others can learn from. Let’s delve into the strategies employed by these industry giants and uncover the valuable lessons that can elevate your own custom explainer video game.
Here’s How to Make a Difference with Custom Explainer Videos!
1. Crafting a Compelling Narrative: Take a Page from Airbnb’s Book
Airbnb masters the art of storytelling as it is renowned for its captivating custom explainer videos. They intricately weave narratives that evoke a sense of adventure and human connection, resonating deeply with their global audience. This way, a mere video extends far beyond a promotional pitch. If you are new to any business or willing to take your current brand a step ahead, Airbnb’s approach might be the way. You can infuse your brand messaging into a relatable story that inspires and sparks an emotional connection with your viewers.
2. Visual Brilliance and Brand Cohesion: Learning from Apple’s Aesthetic Excellence
When it comes to visual excellence and brand cohesion, Apple’s custom explainer videos stand out. With a meticulous focus on sleek design and consistent branding, Apple maintains a strong visual identity across all its marketing materials. For instance, the brand introduced colors in its Homepod mini with an ad that depicts visual brilliance only. It has music and an untold story that prepares the viewers’ minds to try on the new NEW. Emulating Apple’s approach can help businesses create a lasting impression with their audience, fostering recognition and reinforcing brand image through visually appealing and coherent explainer videos.
3. Embracing Simplicity and Clarity: Following in the Steps of Google’s Communication Style
Google is a prime example of effectively communicating complex messages through simple and clear storytelling. Their custom videos seamlessly distill intricate concepts into easily understandable visual narratives, catering to a diverse global audience. When Google Nest came up with Google Home 7 years back, the video was still simple and clear. The formula is to leverage concise scripts, intuitive visuals, and straightforward messaging to deliver information that is impactful and memorable. To have the same impact, read the scripts closely and adopt the animation styles that suit your brand. We are sure it will encourage engagement and foster a deeper connection with your viewers.
To get better insights on effective scripts, read How to Write an Explainer Video Script.
4. Driving Results with Effective CTAs: A Lesson from Amazon’s Strategic Prompts
Amazon’s use of strategic call-to-actions (CTAs) in their custom explainer videos has proven to be highly effective. Their well-placed CTAs guide viewers toward making purchases or exploring more about their products, boosting their conversion rates significantly. By implementing Amazon’s strategic CTA techniques, businesses can drive tangible results and maximize the impact of their explainer videos on their overall marketing strategy. In short, these brands create a sense of urgency and motivation, driving tangible results and maximizing the impact of their custom explainer videos on their overall marketing strategy.
5. Cultivating Emotional Connections: The Disney Way
Who doesn’t know Disney, its characters, storyline, and personalization? Its custom explainer videos are a testament to the power of emotional appeal. Through heartfelt storytelling and relatable characters, Disney fosters deep emotional connections with their audience, cultivating a loyal fan base that spans generations. Be it Winnie the Pooh, Mickey Mouse, Simba, Cinderella, Snow White, Peter Pan, or Rapunzel, we still share a bond with these characters. If your business can work better with characters, infuse emotions in your explainer video. Endure relationships and foster a sense of trust and loyalty with your users.
In conclusion, drawing inspiration from the strategies employed by top brands such as Airbnb, Apple, Google, Amazon, and Disney can serve as a valuable guide for businesses looking to excel in the realm of custom explainer videos. By incorporating the key lessons learned from these industry giants, brands can elevate their storytelling, strengthen their visual identity, foster engagement, drive results, and cultivate lasting emotional connections with their audience through compelling custom explainer videos.
If you’re ready to elevate your brand’s storytelling with custom explainer videos? Discover the art of effective communication with Video Explainers today! Our experts are all set to take your brand to the top. Contact us today!