An explainer video is an exclusive tool used for branding and communication. It involves a whole set of descriptions of a product/service with its features and every detail a company wants to communicate to its customers.
A whiteboard explainer video cannot be successful without a good explainer video script. Even though you have the best visuals or illustrations, a bad script will only make your video dull.
Writing an explainer video script is not as easy as it looks! It requires a well-thought process, creativity, and immersive writing skills to help connect with viewers.
Let’s take you through the steps to write a good and a uniform script for your explainer video.
Identify your audience
Different scripts are for different target audiences. You have to be very specific to share your content only with those who are your customers and need the product/service you are providing.
Many people make their target audience as broad as possible, considering it tempting. However, they fail miserably. Avoid this temptation!
Something that is for everybody appeals to nobody.
Identifying the targeted audience is crucial before developing your script. When you are familiar with your audience, only then do you connect well. These questions might be helpful to know about your audience. Try answering them first before moving on to the script.
- Who are they?
- How old are they?
- Where do they live?
- Where do they work?
- How do they dress?
- What places do they usually visit?
- Any other information that might be helpful to define them.
Once you know your audiences’ expectations, use them in your script to build a rapport and sound relatable.
Nothing takes place on its own. Of course, there is an idea or a thought behind it. Video scripts might look small and easy, but there are a series of different ideas and scenarios behind them that are created to bring them into a unified status.
It starts with brainstorming, where you pen down the creativity and rough thoughts around. Insert a character if there is any or revolve around the product. In most cases, scriptwriters tend to find a problem that the product solves. It further grabs the viewers’ attention.
However, it does not happen every time for every product. Sometimes it also depends on the client, whether they want a script of their preferred style.
Thus, brainstorming before writing a script helps you start and end with proficiency. Highlight every important aspect and keep everything under good presentation.
Classic Script Structure
There is a three-act structure for scripts, which can apply to both, the shortest and the longest scripts.
- Act 1- What the problem is.
- Act 2- How your product/service solves the problem.
- Act 3- Explain why the viewer should choose your product.
These 3 acts help to divide three different sections of your script, which you can align accordingly. Keep every detail your product/service possesses in mind. However, there are two popular styles of scripts, problem solution or process walkthrough. You may follow them if not properly instructed.
Involve your Viewer
Try as much as possible to be narrative and personally relatable in your script. It is an easier way to capture the attention of your audience in a whiteboard explainer video. Most importantly, speak directly to them. Use every opportunity to put your viewer into the driver’s seat.
Speaking directly to the users rather than on-screen characters enhances engagement. Also, avoid using jargon or inappropriate language which might offend your audience.
Call to Action (CTA)
Once you attract your viewers and take them for a ride, it is time to wrap things up. You should involve a call to action at this stage of your script. CTA includes the action you want your viewers to perform.
Keep in mind that your CTA should be short but effective. It should not involve long actions which can confuse your audience. Ten seconds are enough for a convincing and robust CTA. It should be easy, clear, and include specific instructions for greater accessibility and understandability of your viewers.
Refine Your Story
You have made up your script by adding every important information. The ending and starting look great. Now let’s refine it.
Refining is essential to keep your script easy and simple, but not condescending. Your script should be such that it should be understood even by a child.
Break down long sentences into shorter ones and avoid using difficult vocabulary to make the voice-over slow and understandable. Remember, even though your viewer is highly educated, the purpose of an explainer video is to deliver the information concisely.
Try to make your script catchy for viewers to persuade them to finish the whiteboard explainer video or whichever type you have. Also, the shorter your explainer video will be, the better use of time it will be.
A picture is worth a thousand words, but a video is worth a whole book. Video presentation of any product or service provides a deep storyline and description to its customers. It contains the potential to tell and show everything that you have been trying to put into words.
Do not let the viewers down. Showcase your expertise. There is a reason someone tapped on your explainer video. Elaborate your knowledge and represent your brand as a trusted source. Try to deliver that value, and your viewers will thank you.
If this is your first time creating a whiteboard explainer video and you want it to be perfect, contact VideoExplainers. They are one of the most reputable and trustworthy brands in terms of video creation and development.