Video marketing has changed a lot since it was first introduced. One of the major differences being how marketers have slowly become accustomed to video marketing, and now even swearing by it!

Video has become an indispensable tool in marketing and is being widely used across all social media platforms and marketing strategies in general. Let’s look at some of the facts to back up how video has changed digital marketing for the better.

How marketers and advertisers are using video?


  1. Video marketers achieve a 54% increase in brand awareness.

  2.  93% of marketers have landed a new customer by posting a video on social media.

  3. Video marketers get 66% more qualified leads per year.

  4. 88% of marketers say they plan to do video marketing on YouTube.

  5. 80% of users have purchased software or app after watching the product video.

  6. 82 percent of the global internet traffic will come from video streaming.

  7. 92% of marketers say that video is an important part of their marketing strategy

  8. 88% of marketers say video marketing provides them with a positive ROI, up from 33%

  9. 57% of marketers use live videos in their marketing strategies.

  10. Viewers retain 95% of a message when they watch it in a video compared to 10% when reading it in text.

Use video to enhance your marketing

As you can already tell by the infographic above, video marketing is something you shouldn’t be missing out on at any cost. It’s far too good of a strategy to not employ, considering the amazing results they provide (and quick)!

Invest in videos now to get an edge over your competitors! If you’re interested in more facts about the impact of videos in digital marketing, make sure to give this article a read!

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