There’s no doubt that a video is a compelling form of content. What separates successful businesses from the rest is utilizing explainer video marketing services to develop engaging videos that better inform potential customers, help their products sell, and deliver value. What is an explainer video, you say? An explainer videos is a short and visually engaging video that conveys product information for a business to generate leads. A great explainer video can help you promote your product by giving a virtual tour of it, offering interesting characteristics that complement the brand, and keeping your audience entertained.
Here are 6 useful tips for creating powerful explainer videos, which will not only help boost your business sales but will also improve customer engagement and trust levels.
1. Decide On Your Art Style
When creating a video, you want your viewers to purchase your product or service. They buy products or services when they find a solution to their problem. It is exactly what makes an explainer video so powerful. There are two primary methods of creating an explainer video. Some use 3D animations, while others use 2D illustrations. While the former style is less expensive, it can make your video look more realistic and engaging. It also takes a dedicated background crew and expensive equipment to create a high-quality 3D video. So unless you are willing to put in the effort, it’s much better to hand over the task to seasoned experts who can do the job for you.
2. Make Your Video Customer-Centric
While it is true that you’re the marketer, your audience should always be the focus of the video. Make sure to prioritize addressing what exactly your customers will get from your product or service. The clearer your audience understands your product, the more likely they will buy it. Utilizing an explainer video marketing service also helps with social media marketing. They’re more visually appealing than the screencast styles, that’s why it’s crucial to ensure that your explainer video is customer-centric
3. Utilize Visual Assets
Using storytelling techniques and visuals such as pop-ups, graphics, and GIFs help viewers understand what you’re trying to convey. It allows them to connect emotionally with your brand. Your visual assets include animated brand logos or images and live video footage. It will increase your chances of gaining their trust and generating repeated sales.
4. Play With Emotions, Play On Emotions
It’s important to remember that emotion is the key to any ad. While your explainer video doesn’t have to look like the Christmas ads you see on TV, a well-crafted video can be undoubtedly relatable and powerful. One of the easiest ways to get an emotional response from your audience is to share their frustrations in the problem-presenting part of the video. A useful method of achieving this is through the Ahrefs platform, which has powerful editing tools that can analyze your content and give sound writing suggestions. Based on your topic and target audience, the platform generates multiple writing prompts that you can incorporate to deliver an emotional punch to the audience in the first twenty seconds.
5. Refine Your Script As Much As Possible
The script for your explainer video should be brief, focusing on the main points of your product or service. It should be at least 90 seconds long and present points in a way that intrigues viewers while not overloading them with information. Also, remember that your explainer video should address the needs of your consumer and the most common concerns they might have. It should also address any confusion they may have about your product. You should also let it be controversial if the topic calls for it, as that can bring in more views.
Read More: How to write an Explainer Video Script.
6. Include A CTA
Finally, remember to include a call to action at the end of your explainer video that leads viewers to another video, landing page, discounted offers, email goodies, or download material. The call-to-action will give your viewers an easy way to learn more about your product and make them much more likely to make a purchase.
In today’s competitive world, you need to leverage every opportunity to your advantage. And that’s exactly what explainer video marketing service provides. They deliver the message in an entertaining & engaging way that is much easier for people to understand as compared to reading long text paragraphs. Explainer videos can be created to meet difficult marketing goals and they truly do help you attract more customers. These videos are entertaining and informative so that the viewer remembers them and shares them with other potential customers. That’s what makes them powerful marketing tools. So if you want to create a memorable brand, try employing the services of professional creators such as Video Explainers. It may be just what you need.