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Explainer Videos 101: What They Are and How They Work


In today’s digital age, videos are an essential part of any marketing strategy. One of the most effective types of videos is the explainer videos.

In this blog post, we’ll dive into what explainer videos are and how they work.

What are explainer videos?

An explainer video is a short, animated video that explains a product, service, or concept in a clear and concise way.

They are designed to grab the viewer’s attention, keep them engaged, and provide a solution to a problem.

Explainer videos are typically 60-90 seconds long and can be used for a variety of purposes, including marketing, advertising, and training.

Why are explainer videos important?

explainer video

Explainer videos are important for several reasons. First, they provide a clear and concise message that is easy for viewers to understand.


Second, they can be used across multiple platforms, including websites, social media, and email campaigns.


Third, they help to increase conversions and drive sales. Explainer videos have been shown to increase conversion rates by up to 80%.

How do explainer videos work?


Explainer videos work by following a simple structure that is designed to grab the viewer’s attention and keep them engaged.The structure typically includes the following elements:

Problem – The video starts by identifying a problem that the viewer is facing.

2. Solution – The video then provides a solution to the problem.

3. Benefits – The video highlights the benefits of the solution and how it can help the viewer.

4. Call-to-Action – The video ends with a clear call-to-action, such as “Contact us today” or “Sign up for our newsletter”.

What are the different types of explainer videos?

types of explainer video

There are several types of explainer videos, including:


1. Animated Video – These are the most common type of explainer video and use animation to tell a story.

2. Live-Action-Video – These videos use real people and settings to tell a story.

3. Whiteboard Animation Video – These videos use a hand-drawn animation style that is designed to look like a whiteboard.

4. Screencast Recorder – These videos use screen recording software to show viewers how to use a product or service.

How to create an effective explainer video?

To create an effective explainer video, there are several key steps that you should follow:


1. Identify your target audience – Determine who your target audience is and what problem they are trying to solve.

2. Craft a compelling story – Create a story that is engaging and easy to follow.

3. Keep it short and sweet – Keep your video between 60-90 seconds long.

4. Use high-quality visuals and audio – Use high-quality visuals and audio to keep your viewers engaged.

5. Include a clear call-to-action – End your video with a clear call-to-action that tells the viewer what to do next.



In conclusion, explainer videos are a powerful marketing tool that can help to increase conversions, drive sales, and build brand awareness.

By following the steps outlined in this blog post, you can create an effective explainer video that will help your business succeed


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About Video Explainer

Thanks to the 10 years of experience in working with top-notch clients, we’re familiar with every nook and cranny of the explainer video industry and know how to hit the bull’s eye with our high-quality videos. We specialize in storytelling that helps people understand your cause. Whatever your goal might be, we can efficiently explain it through our wide array of video production services in every niche. You just say the word!

I hope you enjoy reading this blog post.

If you want my team of video explainers to help you get more traffic, just book a call.