Top 5 Insider Secrets to Use Videos to Drive Signups and Conversions
Before we discuss Insider Secrets of video marketing,
Let’s face the facts: Videos are hot right now.
From funny cats to the little boy claiming that Charlie bit his finger, it can start to feel like a new video goes viral every single day.
Truthfully, that just maybe close to the truth. YouTube has over one billion users, which equates to almost one-third of all people on the internet, and every single day people watch hundreds of millions of hours on YouTube and generate billions of views.
Whether we want to face these facts or not, there is no denying the impact it has on society. YouTube’s mobile app alone reaches more 18-34 and 18-49 year-olds than any cable network in the U.S. Let’s think about that for a moment. A mobile app reaches more than 18-49-year-olds than any U.S. cable network in existence.
But it isn’t just the United States that YouTube has had this profound impact on. In fact, 80% of YouTube’s views come from outside of the United States, and the site has launched local versions in over 80 countries with the option to navigate in a total of 76 different languages.
That makes up approximately 95% of the internet population.
Online videos haven’t just changed how the consumer receives their information, either.
Just ask Felix Kjellberg, better known by his YouTube alias “Pewdiepie”, who is the single most subscribed to a person on YouTube with over 44 million unique subscribers. He has turned his entertainment/gaming play through videos into a multi-million dollar business venture, with an annual income of over $12 million.
I’m not saying that you should go out and start an entertainment YouTube channel right now, but I am saying that the impact that online videos have on the internet right now is unparalleled. If you want to connect with a larger audience, and in turn drive signups to your site and increase conversions, you just may want to look into creating videos.
The most important part, at least in my opinion, is to first learn how to use videos to effectively market your business. That’s where we come in.
In this article, we’ll provide you with the top 5 insider secrets to use videos to drive signups and increase your website conversions with ease.
Insider Secret #1: Provide product walkthroughs to increase new customer acquisition
To gain full respect and trust from potential clients, you must first put yourself in their shoes. Assuming that you were a person looking to buy a particular product, what would you want to know about it?
Well, for starters, chances are that you would want to become acquainted with the interface — how does it work? Is it easy? These are the questions that your walkthrough should answer. Start from the very beginning, watering the process down for even the least tech-savvy person in the room. You want your walkthrough to cover everything and leave no questions left unanswered.
That’s exactly what the makers of Honey Book did with their nearly 22-minute full product walkthrough YouTube video.
Making something like this is easy, too. If you’re a MAC user, you can easily do something like this with QuickTime. PC users can download something like ScreenRecorder for an easy, painless experience as well.
Insider Secret #2: Provide how-to videos to increase traffic
I know what you’re probably thinking: “How does this differ at all from the walkthrough video?” Well, I’ll explain.
In a walkthrough video, you are teaching the audience how to use your product. In a how-to video, you are teaching the audience how to do something that uses your product. Let’s take this video How To Properly Tag Your YouTube Videos and use them as an example, shall we?
In this video its not just the presenter telling the tips and trick of properly optimizing your youtube account but he’s sharing the information in a way to increase his product which is his own profile to increase its visibility. You do not plug or sell your product in a how-to video.
You rely on your audience’s intelligence to know that, if they are interested, they will seek the drill out for themselves.
Pro Tip: Post your video on your site, and include the step-by-step instructions as a way to extend the reach of your content. You can document anything like these bloggers who create income reports that share their earnings.
Insider Secret #3: Provide product description videos to increase conversions
The most difficult task is to describe your product in a way that instantly attracts the attention of the targeted audience and convince the potential buyers but Hey, don’t you have to worry as Explainer Videos are to the rescue, the whole purpose of explainer videos s to explain the most complex ideas in a fun and engaging way, the best part about these videos is due to flexibility you can use them for any industry. Explainer videos are the go-to go option when you have to stand out in the crowd to make your product shine.
Not only this a single product explainer video can boost up your conversion rates up to 60% all you need to do is get your explainer video right.
Insider Secret #4: Provide product testimonials to promote proof of concept
At this point, I think everyone on the planet has seen at least one Proactiv commercial starring a beautiful celebrity with ‘hard to manage’ skin. What makes these commercials so successful is the conversational tone to them. Celebrities ranging from Jessica Simpson to Adam Levine to supermodel Lily Aldridge all sit down in front of a camera and talk their acne struggles.
You don’t need a handful of celebrities in your corner to promote your product, although I’m sure it would be nice.
Simply having a few happy customers who attest to the usefulness of your product is all you need. Reach out to a few people and ask them to describe their experiences, as well as what problem(s) your product managed to solve for them.
Insider Secret #5: Provide video ads to increase sales
If you ask some, the best part of the Super Bowl is the funny commercials that come between plays.
If you want to reach a wider audience, you should consider an advertisement. Of course, YouTube and Facebook are great avenues to promote your product, but short ad videos on social media sites like Instagram and Vine are starting to pick up as well.
Just check out this Lowe’s Instagram ad, which generated nearly 49,000 likes for the home improvement chain.
The biggest piece of advice I can offer here is to remember that advertisements can be tricky. Be sure to target your audience as precisely as you possibly can, as ads are expensive and a bad targeting job can result in a dramatic loss.