Whether you are a small business owner or have a well-established business, explainer videos can do wonders with the products and services that you offer.
Because such videos can go viral on different social media platforms by attracting not just the target audience but the population as a whole. It makes top explainer video services more popular among marketers in the current digital era. Also, 92 percent of marketers think that most of their marketing strategy succeeds due to videos. The clips help them to showcase the traits of their products/services effectively to the audience.
Well, undoubtedly, the marketing world is dynamic and businesses strive to keep a steady pace with the competitors to stay ahead of the curve. So, what are you waiting for? Don’t you desire to keep up your business with the latest trends of the time?
If you want to create explainer videos that go viral, you are at the right place. Let’s quickly go through the few steps that you need to accomplish the goals!
Step 1: Know Your Target Audience
The first step is to know your target audience before you begin your marketing activities. Research thoroughly about your customer base because it will help you to understand the market landscape, competitors, and the factors that can add value to your products and services. Once you are done with the research, determine the problems of the audience and always try to incorporate solutions for them in your video. And if you do it rightly, it becomes easier to do marketing that resonates with your audience, boosting your sales and potential revenue.
Step 2: A Well-Written Script
The key to a good explainer video is a well-written script because it is the foundation for the rest of the video. Choose a scriptwriter who can understand your business and write engaging stories, features, and benefits of your brands and services, etc. Always try to keep everything simple. Break down complex ideas into simpler ones, add interesting ideas and facts to capture the viewers’ attention. For better understanding and comprehension, read how to write an explainer video script.
Step 3: The Shorter, the Better
When you create an explainer video, keep in mind that brevity is incredibly essential. Because the optimal length of the explainer video lasts between 30 seconds to 3 minutes, not more than this. In such a short time, add immersive information, brand’s core message, humor, and authoritative CTA to serve the purpose of your video effectively. Remember, the longer your video is, the more it gets harder to explain everything to the viewers.
Step 4: Create a Catchy Thumbnail
Try to make an eye-catchy thumbnail for your explainer videos before you upload such videos on social media platforms. Well, it is the first thing that people will notice before they click on it to watch. The purpose of a thumbnail is to give viewers a sense of what the actual video is about. When it comes to the thumbnail of your video, customize it as per the message. Also know that 90 percent of successful YouTube videos have customized thumbnails. So, are you looking forward to enticing more people toward your video? Go ahead!
Step 5: Professional Voice-Over
When voice-overs for the explainer videos are rightly done, it encourages your audience to know more about your products. The use of a professional voice-over ensures that everything runs smoothly by triggering the feelings and emotions of customers. On the contrary, if you are using any sound/audio software instead of hiring skilled or proficient artists, remember that your video may sound robotic losing more in-depth authenticity and emotional value. And no one wants to do this. Start thinking differently and increase the success of your videos.
Step 6: Call-To-Action
Once you have explained everything to your audience through audio and visual cues, it’s time to wrap by adding an effective CTA. In the end, restate the problem and solution again, but using minimum possible words or phrases. You can use, “If you are facing a similar issue, contact us or give us a call”, or anything else that fits perfectly as per the needs of your business. It is a simple structure that will let your audience take necessary action further. If you plan to upload a video on YouTube, add a customized link to your website’s landing page for a higher conversion rate. Believe it or not, but it works, give it a try!
Top Explainer Video Services are the Game-Changer for the Marketing of your Business!
Explainer videos are captivating that help audience to understand your company’s products and services. But, unfortunately, not all videos get the same hype or popularity because persuading viewers isn’t easy as it appears to be. There are numerous factors that you should consider before getting your hands on the explainer videos. Of course, in this blog, we have mentioned a few useful steps that can guide you better about the production of videos that can surely go viral on different social media platforms.
And if you want everything perfect without having minor blunders or mishaps, contact the top explainer video services company, Video Explainers. Give them a call at +1 929 552 3638 and get trendy, versatile, and groundbreaking explainer videos to yield profits for your business.