If video animation is in the future, then it has arrived. If you’ve been wondering whether it’s worth investing in video animation for your business, you’ve come to the right place. Do you have the necessary resources to produce videos? Are there a sufficient number of people in your target audience who are interested in videos? And, in the end, will the effort be worthwhile? In a nutshell, yes.

This article will go over some of the key video marketing statistics for 2021 that will help you see why video marketing is so important right now. Use these quick and straightforward video marketing statistics to help guide your 2021 video marketing strategy.

So, let’s get to know about our top five picks of the latest video marketing statistics.

1. Internet Users Prefer Video Content

More video content is being consumed than ever before. 85 percent of all internet users in the United States watched online video content on any of their devices at least once a month. Adult males spent 40% more time watching videos on the Internet than females, with 25-34-year-olds watching the most online videos. 

The number of time users in the United States spend watching video content on their smartphones every week is also increasing over time. Surprisingly, Saudi Arabia and Turkey ranked first and second, respectively, with 95 percent of all internet users watching online video content on any device during any given month.

2. Video Content Is Highly Demanded

The preference for video content is not solely for entertainment. Brands can benefit from video. According to studies, 54% of consumers want to see more video content from a brand or business they support.

With the rising demand for video content, many industry influencers can be seen proactively producing various types of video content to meet this increasing demand. There is a greater propensity to skip sections of audio and written content. As a result, video animation or video marketing is an effective way for brands to capture the attention of their target audience.

3. Video Is An Effective Marketing Tool

In 2018, video marketing success reached new heights. So it’s not surprising that more businesses are looking to incorporate video animation into their video content to make it a part of their digital marketing strategy than ever before. 

Marketing professionals must be cautious not to overlook the opportunities that video content can provide. According to the 2019 report, 87 percent of marketing professionals use video as a marketing tool.

4. Customers Enjoy Watching Videos On Social Media

Users increasingly see videos on all platforms. Moreover, they expect more video content, whether on blogs, Instagram videos, or simply YouTube. According to a study, 90 percent of consumers say a brand’s social media presence influenced their purchasing decision. 

This video marketing statistic alone demonstrates how popular videos are becoming over time. With video having such a strong influence on consumer decisions, it’s no surprise that Instagram is on track to become the fastest-growing platform for driving purchases through video content. Also, imagine how good a video animation can be as it has been widely used and liked by viewers.

5. Profitable Video Marketing

Everything boils down to the return on investment (ROI). According to the statistics, 88 percent of video marketers are satisfied with the ROI of their social media video marketing efforts. According to the same report, 80 percent of marketers are pleased with the ROI of their video ads on social media.

One reason video marketing is famous as a marketing tool is its ability to explain everything in the visual design format that users prefer. Therefore, tutorials and explainer videos are particularly popular with end-users.

That’s All

That’s all there is to know about video marketing statistics in 2021. And if you’re thinking about investing in video marketing, you might be relieved to know that you don’t even need a large budget or outside resources to create videos. When it comes to video animation, Video Explainers (VE) is the best option there is. 

Because VE is the leading video animation production house in the market so, if you’re up for investing in video marketing, connect with VE to get your business a head start in the market.