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The Power of Visual Storytelling in Marketing: Why Explainer Videos Work

Power of Storytelling in Marketing: Why Explainer Videos


Are you struggling to get your brand noticed online? Are you finding it difficult to communicate the value of your product or service to potential customers? Look no further than explainer video marketing!

Explainer videos are a powerful tool for businesses of all sizes to showcase their offerings and connect with their target audience.

In this post, we’ll explore the reasons why explainer videos work and how you can leverage this visual storytelling technique to drive conversions and boost your brand’s online presence.


1. They Grab Attention

In today’s fast-paced digital world, attention spans are shorter than ever. According to a study by Microsoft, the average human attention span is just eight seconds – less than that of a goldfish! Explainer videos are a great way to capture your audience’s attention and keep them engaged with your content.

explainer videos

2. They Simplify Complex Ideas

Explainer videos are particularly effective when it comes to simplifying complex ideas or products. By breaking down complicated concepts into easy-to-understand visuals, you can help your audience quickly grasp the value of your offering and how it can solve their problems.

3. They Build Trust

Video content is more engaging and memorable than text-based content alone. By incorporating explainer videos into your marketing strategy, you can create a more personal connection with your audience and build trust in your brand.

explainer videos

4. They Boost Conversions

Explainer videos can be used throughout the sales funnel to educate, inform, and persuade potential customers. By providing valuable information in an engaging format, you can encourage viewers to take action and make a purchase.

explainer videos

5. They Increase Brand Awareness

Explainer videos are highly shareable and can help increase your brand’s visibility on social media and other digital channels. By creating content that resonates with your target audience, you can increase your reach and attract new customers to your brand.


Explainer video marketing is a powerful tool for businesses looking to stand out in a crowded market.

By leveraging the power of visual storytelling, you can grab your audience’s attention, simplify complex ideas, build trust, boost conversions, and increase brand awareness. So why wait?

Start incorporating explainer videos into your marketing strategy today and watch your brand’s online presence soar!


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About Video Explainer

Thanks to the 10 years of experience in working with top-notch clients, we’re familiar with every nook and cranny of the explainer video industry and know how to hit the bull’s eye with our high-quality videos. We specialize in storytelling that helps people understand your cause. Whatever your goal might be, we can efficiently explain it through our wide array of video production services in every niche. You just say the word!

I hope you enjoy reading this blog post.

If you want my team of video explainers to help you get more traffic, just book a call.