Building social media traffic is a lot like tracking down a city plan down the road with a lot of diverse people coming from different demographics and backgrounds. If each roadway into a city is a different source of website visitors, your social media traffic should certainly be a pillar to your highway infrastructure.
Getting people to your website can be tricky through social media engagement, especially when you are low on budget and already implementing paid campaigns. But the fact is real as paid advertising can instantly boost your social media traffic.
The visible presence you build on social media the more you can rely on steady social media traffic to your site.
Social Media Is Huge! Where to Start From?
Social media’s ground is wide with so many open options starting from Facebook, Twitter, Instagram, Snapchat, Pinterest, Linkedin and so on. Before starting to market one needs to understand that all of these social media platforms are different from each other, their audiences are different, their tactics are different but one thing which common between all is the building of immense traffic.
How to Increase Social Media Traffic?
Increasing your social media traffic becomes easy when you engage and build relationships on each network. Being readily available for customers, brand loyalists and potential buyers help you nurture these people through the purchasing process.
Each social network is different, but to get an immediate boost in your social traffic, there are some hard and fast rules to follow for all your social channels. Remember that your content says everything about your brand, so make sure your blog posts, case studies or infographics go above and beyond to make the social sharing aspect greater.
In this blog, I’ll explain briefly some of the key points which are necessary to be adopted by every marketer to get the desired social media traffic.
Engage Your Audience with Visuals
First impressions are essential. We always say “Don’t judge a book by its cover,” but more times than not, visuals help us make decisions. In fact, Adobe’s Q4 2013 Index showed social media posts with images, create 65% more engagement than text posts.
People want visual content to help make sure their purchasing decisions are valid. When customers are able to view a product video or demo, they are 85% more likely to make a buying decision right there when compared to reading a text review.
Master Social Media like a Pro
On social media, it is beneficial to use visuals and videos to drive traffic and almost all of these sites have the option to share videos. Ever wondered why? Because videos help people to relate and they are remembered for a longer period of time then a simple text. The key to building follower count is all within consistency. The more consistent you are with your Social Media Publishing, the higher chance you have at being seen. Once you start to see a spike in social media traffic, you shouldn’t slow down on your posting.
Keeping a daily publishing schedule is crucial to effective social media traffic building. Make sure you know roughly how much to post to each site and at what times. Constant Contact and Union Metrics provided some insights on how much to post:
- Post on Facebook 3-10 times a week
- Tweet at least five times a day
- Instagram around 1.5 times a day
- Post on LinkedIn 2-5 times a week
- Post on Google+ 3-10 times a week
- Snapchat as much as you can.
Make Your Content Easily Shareable
Every marketer or business owner by now should know the importance of being mobile friendly. Data from ComScore showed in 2013, 65% of time spent on social media was through a mobile device. Almost 40% of news content was read on a mobile device compared to a desktop.
Living in a mobile age means your content has to be easy to read, but more importantly, simple to share. Share buttons on mobile devices are critical to driving social media traffic. Neil Patel explained it by stating the harder it is for your audience to share your content, the less likely they will.
Improve Your SEO
While you want it to be easy for readers to share your content, you also need to ensure your content is being shared correctly and effectively. Digital marketing has grown immensely, which means at some point you have to consider upping your search engine optimization (SEO) best practices.
In the most basic terms, integrating SEO best practices into your content can help you:
- Improve online visibility
- Generate more sales/leads
- Strengthen your brand’s authority and domain
- Connect with your direct audience
- Increase your social media traffic.
If you’re looking to bolster your social traffic, optimizing content for search engines like Google and Bing can have tremendous payoffs. According to a 2014 Advanced Web Ranking report, data showed that on average, nearly 72% of searches lead to a page one click.
Focus on Your Inbound links
While SEO best practice can help your site, you can use social media as a useful tool as well. Once you start to build up your quality of content, you’ll encourage external sites to link to your site with social media.
While this process might not be immediate for newer social users, it’s good to get in the habit of sharing other’s content and your own to build awesome relationships.
Inbound links are helpful in keeping your audience engaged within your website but it is not always important to link readers to your site you can also direct them to any of your videos or blogs and eventually they’ll end up on you.
The best example to be seen here is of Social Media Examiner does a great job by sharing various social media resources. When you promote your content, it encourages other outlets as well. This can lead to a share that puts your content in front of different eyes.
Encourage CTA Tabs
Call-to-action (CTA) buttons are the buttons you use on your website and on your landing pages to guide users towards your goal conversion. It’s the part of the landing page that the user needs to click in order to take the action you want them to take. CTA buttons can vary in style and size depending on your goal conversion and website style. But there are some rules of thumb to be followed while you’re initiating for CTA’s.
- Use action-packed text
- Use RGB colors (red, green, blue)
- Large and legible text
- Create a sense of urgency
- Keep it above the fold
Driving conversions and traffic from social media requires a combination of tweaks to your posts and some structural changes to your website and blog. At the same time, you need to keep a close eye on your social media stats to understand which content is performing well and how you can leverage it to increase your overall social media engagement. If you can get this combination right, you can create a sustainable stream of high converting social media traffic to your blog or website.