How Effective Are Explainer Videos?
- Dean John
What is an Explainer Video?
In 2007, a new marketing medium emerged and became a favorite. Explainer video was its name and it has constantly been on the rise since. Businesses prefer to use it to explain their brand stories in a quick and memorable way or use them to explain the functioning of their products in a simple and effective manner.
The purpose of an explainer video is to convey the message of a business in a 1 or 2-minute time frame. They are trending as they are engaging, alluring, and immediately capture the attention of the audience.
Explainer videos are so effective that there is a 64% more likely chance of a person purchasing that certain product after watching the web video about it. Not only this, but these videos have also helped increased dwelling time on sites and 57% of the consumers claim that these videos have made them more confident when making an online purchase decision.
Let’s discuss how these explainer videos are so effective.
1. They Show Both the Problem and the Solution
In explainer videos, your main character faces a hurdle and overcomes it through the use of your product/service. This is such an interesting way to capture the audience’s attention as the person watching the video relates to the video and imagines themselves in place of character and relates on a deeper level to it.
2. Retain Viewer Attention
The average human attention span is now even less than that of a goldfish but there is a way to still capture and successfully retain the attention of humans i.e through the use of compelling explainer videos.
Our brain likes enticing videos as it feeds our curiosity. According to the studies, the audience retains up to 50% more information when they watch a video as it combines both visual and verbal cues.
3. Easy Breakdown of Complex Concepts
Explainer videos include both visual and verbal cues which help break down complex concepts into understandable terms.
This is particularly useful for companies that have highly technical products which can’t be explained properly in any other way. Humans process videos that are 60,000 times faster than the text which is why 94% of the marketers have now incorporated video marketing into their strategy.
According to a survey, 98% of the people learned something after watching an explainer video which shows how much useful it can be to build the value proposition in the eyes of your target audience.
4. Search Engine Optimization and Marketing
Google takes into account the amount of time a user spent on your website. By incorporating a top-grade video on your website, there is a 50% more chance that people will find your site.
Google is fond of videos and you’ll likely see a list of videos on the first search page, so incorporating an explainer video on your site is a wonderful opportunity to get a good spike in your organic traffic.
The great thing about traffic from search engines is that they are highly targeted and are likely to engage with you and possibly buy your product/services if they understand the value proposition.
5. Videos Have the Highest ROI
One of the top features of video is that it gets shared easily. This leads to amplified reach. According to the stats, having a video on your website’s landing page can boost the conversion rate by 80%.
6. Helps Forge Relationships
People resonate more with visual content than text. When you watch a brilliant animated video, your brain releases oxytocin which is similar to dopamine. An emotionally engaging story in your explainer video can quickly connect the audience to your brand.
7. You Can Be As Much Creative As You Want
You can bring your creative juice to work when making an explainer video and make it as entertaining, emotional, and engaging as you want. You can make your character perform tricks, fun moves, go through difficult journeys, or whatever you want it to look like. There is no limit.
These animated videos are not limited to scripts. Your characters can exist in any historical or future period, can wear any attire, can run, fly, dance, or sing. This enables the companies to come up with inventive, out-of-the-box storylines that help them better explain their products and services.
8. Can Get to the Point Fast
Explainer videos are concise and get to the point quickly which helps the viewers stay attentive to the video. This is necessary as viewers don’t find time gaps desirable.
9. Vital Part of Customer Journey
Explainer videos are an essential part of the customer journey as it massively boosts your ROI and conversion rate. Over 80% of marketers say that videos help them generate and convert leads, also resulting in high amounts of traffic.
10. Stand Out From Our Competitors
An explainer video is a necessity not everyone is utilizing. This is your opportunity to get an upper hand on your competitors and appear on top of search engines and convert customers.
That’s All Folks
If you’ve read the article till this stage, then we’re sure that you will not take explainer videos for granted and will surely incorporate them into your marketing strategy.
We wish you the best of luck with your next marketing campaigns and hope that you’ll surely ace it with the help of fascinating animated explainer videos.