free consultation

What Makes a Great Explainer Video: Key Elements to Include

Great Explainer Video: Key Elements to Include


If you’re looking to increase engagement and communicate complex ideas in a clear and concise way, explainer videos are a powerful tool to have in your arsenal.

But what separates a great explainer video from a mediocre one? In this post, we’ll explore the key elements that make for a successful explainer video.

1. Clear Message

The first and most important element of a great explainer video is a clear message. Your video should clearly communicate your product, service, or idea to your audience in a way that’s easy to understand.

To achieve this, start by identifying your core message and then distilling it down into a single sentence or a tagline.

This will serve as the foundation for your script and help ensure that your message remains clear and focused throughout the video.


explainer video

2. Compelling Story

A great explainer video should tell a compelling story that captures your audience’s attention and keeps them engaged from start to finish. This means using a combination of visual and audio elements to create an emotional connection with your audience.

To do this, consider using storytelling techniques such as a hero’s journey or a problem/solution narrative to make your video more relatable and memorable.


explainer video

3. High-Quality Visuals

Visuals are a crucial element of any explainer video, and high-quality visuals are key to creating a professional-looking video that captures your audience’s attention.

This means using animation or live-action footage that’s well-shot, well-lit, and visually appealing. You should also consider using a consistent color palette and visual style throughout your video to create a cohesive look and feel.


4. Engaging Voice-over

The voice-over in your explainer video is just as important as the visuals. A great voice-over should be engaging, clear, and easy to understand.

It should also convey the tone and emotion of your video, whether that’s playful, serious, or somewhere in between.

To find the right voice-over artist, consider recording a few different options and testing them with a small focus group to see which one resonates best with your audience.


explainer video

5. Call to Action

Finally, every great explainer video should have a clear call to action at the end. This can be as simple as asking your audience to visit your website or sign up for a free trial.

The key is to make the call to action clear and concise, so your audience knows exactly what you want them to do next.



Creating a great explainer video requires a combination of clear messaging, compelling storytelling, high-quality visuals, engaging voice-over, and a clear call to action.

By focusing on these key elements, you can create a visual story that captures your audience’s attention and drives results for your business.

So why not give it a try and see the impact it can have for yourself?

Grow Your Sales with

Transform your sales strategy with the power of explainer videos and take your business to the next level

Video For Growth Newsletter

Join 9,169+ product marketers, brand managers and startup founders learning to create effective and impactful video content.

About Video Explainer

Thanks to the 10 years of experience in working with top-notch clients, we’re familiar with every nook and cranny of the explainer video industry and know how to hit the bull’s eye with our high-quality videos. We specialize in storytelling that helps people understand your cause. Whatever your goal might be, we can efficiently explain it through our wide array of video production services in every niche. You just say the word!

I hope you enjoy reading this blog post.

If you want my team of video explainers to help you get more traffic, just book a call.