People do not buy goods and services. They buy relations, stories, and magic.
In this busy world, if you are trying to make good relations with consumers, grow engagement, tell stories, and create magic for your brand. You must add simple animated explainer videos to your marketing strategy. There is no denying that consumers are visual people today. They want to see and visualize things. There is no doubt that video is the most dominant and consuming content. However, you may not get engagement and grab your audience’s attention with every video. Every minute, 300 hours of video content get uploaded on YouTube. That is where animated explainer videos can make the difference. These videos are a great way to increase your audience engagement and make you stand out.
What is an Animated Explainer Video?
Animated explainer videos are short videos that can help you explain and illustrate complex ideas in simple, engaging, and meaningful ways in less than 2 minutes. It is one of the most potent resources for content marketers today. It can describe your company’s products and services in a way that resonates with your target audience’s pain points. It works like introducing your solution as the best solution.
What Is Meant By User Engagement?
User engagement simply means whether your users find value in a product or service you promote in your animated explainer video. You can measure user engagement in numerous ways or a mix of activities such as downloads, views, shares, and more.
Why Is User Engagement Important?
Customer engagement is the only way to know whether your marketing strategies are working well or not. Companies with better user engagement have more chances of conversion and retention for a long time. You can develop an emotional connection between the customers and the brand if you get practical insights into your services through honest feedback. Better the interaction and engagement, the more your chances of getting an edge over your competitors.
Remember, it is fruitless if you can’t bring people to watch, buy and use your product and service. No matter how incredible service or product you saw in the market. Therefore, I must say user engagement is not just crucial, but also important for running a successful business.
Strategies To Increase User Engagement With Animation
In today’s competitive market, it’s more important for your video engagement to find a way to grab and hold your audience’s attention. Animated explainer videos are a great way to increase audience engagement, but with massive videos every minute, your video needs to stand out. If you want to place it on your website, it should be the speedy and minimum size that fits the mobile, etc.
There are lots of criteria where animation can help you. Also, you can use several content types in your marketing strategy.
Here are the ways to make it work for you:
1. Make It Professional
The first and most important thing is to be professional. An animated explainer video is not something that anyone can make. You need professionals like Video Explainers who can help to make your business look more professional and trustworthy.
2. Make It Easy
You can make your explainer videos easier to understand for any type of business and audience simply by animating the illustrations. It will make it more attractive and easy to digest.
3. Make It Eye-Catchy
Animation means movement, and movement is life. You can add bright colors, some simple lines figures, and their constant movement to keep the audience glued to the screen. It will have an everlasting effect on your business.
4. Modify Brand Development
Animation usage allows you to seamlessly incorporate logos, kinetic typography, color schemes, and brand images into your video.
5. Adjust It For Global Appeal
We live in a global village. There is no boundary in applying videos for business. You can promote your business on your website, blog, banner ads, and through social media like Facebook, Instagram, Twitter, or TikTok. It’s even easier to capture your audience’s attention with autoplay. These are international platforms that guarantee you a global marketplace with versatility so utilize them the best way.
Start Increasing User Engagement With Video Explainer
Animated videos boost user engagement, brand awareness, your website visibility and so much more if applied right. Primarily, you need to create a professional video that has the power to at least catch the eye of your viewer. Choosing Video Explainer with an expert design team will be a good start. They have 2D Cartoons, Whiteboard Animation, Infographics, Typography, Motion Graphics, and much more. So, do not hesitate to contact us.