Creating a solid video marketing strategy for your company is an excellent way to reach a wide range of markets and engage your audience. When done correctly, video can be a very effective marketing strategy.
However, more often than not, the video explains that startups and small businesses are so bad that they end up doing more harm than good. Your video explainer is a reflection of your brand in the eyes of the consumer.
Here are the top five video marketing mistakes that businesses frequently make to help you get started on the right foot with your video marketing strategy.
The popularity of video explainers is growing: In 2018, 4 out of 5 businesses used video in their marketing strategy, and by 2020, videos accounted for an astounding 82 percent of Internet traffic.
For businesses, embedding a video on a landing page increases the conversion rate by an incredible 80%. Pages with videos in search engine results are 53 times more likely to appear first, and just under 3 out of 4 users polled prefer video content over text.
However, creating a video explainer that goes viral and causes your sales to skyrocket is, of course, wishful thinking, given that 400 hours of video content are uploaded to YouTube every minute. Standing out from the crowd necessitates imagination, strategy, and a dash of luck.
Coming back to our main topic of discussion, do you want to incorporate video explainers into your marketing strategy and eventually create your film? We’ll go over the five most common video marketing blunders that you can avoid right away.
Consider the following scenario: You just finished watching a video explainer for a company about its new product, its history, a new location, stellar employees, business awards, a recent philanthropic endeavor, a personal message from the CEO, and a new rewards program. What did you discover?
It may seem obvious, but you should consider one thing above all: why are you producing your video? One of the most common mistakes in video marketing is to begin filming without a clear goal in mind. No matter how educational and entertaining your video is, if it lacks a video marketing strategy (mind you, it is different from other marketing strategies), it is unlikely to have any discernible impact.
How long did you watch the most recent online video? What, thirty seconds? Perhaps two minutes? According to research, 20% of people click away from a video within the first 10 seconds if it isn’t engaging enough. Furthermore, the longer you make a video explainer, the less likely people will finish watching it.
Video explainers begin with a lengthy, ambiguous introduction or nice-looking B-roll footage but no actual content. It doesn’t matter how good the content is if you can’t get people to watch past the first few seconds; no one will see the gold that lies deeper inside.
Similarly, we know that most of these platforms’ users watch videos with the sound turned off. Again, that means you must pique people’s interests without relying on audio.
It’s fantastic to hear someone remember your video. However, if they can’t recall the name of your company, it’s considered a failure. Unfortunately, we often become so engrossed in creating the video that we lose sight of its true purpose: communicating the benefits and promoting your business.
Not Including Call To Action
Creating a video without a clear call to action leaves viewers unsure of the next step. A call to action (or CTA) is a simple direction or set of instructions you give to your viewer that tells them what action you want them to take next. You haven’t done your job if you leave a viewer wondering, “So, what now?” after watching your video.
Your potential customers and viewers are highly subjective. They will judge the quality of your video explainer and compare it to the quality of your company. Sure, anyone can make a video with a smartphone, but how do you want people to perceive your brand? Is that your ideal video marketing strategy? You would respond negatively.
If you hire outside talent or an agency to create the video, does the partner you’re working with understand your industry or the market? You can use Video Explainer to help you with this.
Video Explainer has been hailed as the best video explainer production company. So don’t wait up anymore; approach Video Explainer and get an effective video marketing strategy prepared for you with many discounts.
The Floor Is Yours
You now understand the most common and damaging mistakes that beginners in video marketing can make—and how to avoid them. So you’re fully prepared to begin planning and producing your video!
We wish you the best of luck with your project.