What is an Animated Explainer Video?
- Dean John
Chances are that you have heard about the new hype train in town and want to hop on it. What is that hype train? Explainer videos! And rightfully so, given its massive benefits! But more on this later.
So you’ve heard about explainer videos, businesses everywhere are raving about it, so you decide to get a piece of it. Fun fact, did you know 87% of the businesses are using explainer videos to boost their sales?
Anyway, first let’s figure out what an animated explainer video actually is, okay? An animated explainer video is just one of the many types of explainer videos that companies are investing in.
Explainer videos have proven time and again, to be an effective way of communicating with the audience. If a company releases a new product, or launch a new service, they make an explainer video on it which conveys the intended message to the viewer effortlessly and in a short amount of time!
Animated explainer videos are the most popular form of explainer videos as they are extremely fun to watch, which means they are also very engaging, which in turn means that your viewer sits through the entire video, digesting all the information!
And what does that ultimately means? High conversion rate! A thing which every new and small business struggles with.
So why is animated explainer videos more popular than the rest? Apart from its high engaging rate, it’s also the most reasonably priced.
Animated videos are a little more complex to make than whiteboard animation or kinetic typography, hence it’s also a tad bit expensive. But its good value for money because of its reasonably sized return on investment(ROI)!
But that’s only when an animated explainer video is done right! Speaking of which, let’s see what makes an explainer video a good one.
The script is where you need to sit with your team and brainstorm about what you want to put in your video. It’s often advised that the company makes the script as a professional scriptwriter won’t know your company as well as you do!
The length of an explainer video is very important, so you have to make sure that your script is not redundant and that it serves the purpose of your video in the shortest time possible!
As mentioned above, the length of the video is extremely important! It’s what decides if the viewer is going to stay put until the end of the video or not.
Conversion rates tend to be higher if the customer watches the full video! It’s suggested that the video should be kept under the 2-minute mark as 77% of the people are going to watch it till the end. After the 2-minutes are up, the percentage drops down to 57%!
One of the core principals of marketing is to market to your target audience!! I cannot stress how important this point is! No matter how many times a man is advertised a pair of heels, do you think he’ll buy it? Always keep your audience in mind while scripting and animating.
If your animated explainer video misses its mark, then all your hard work and thousands of dollars are going to go down the drain. What a horrible thought!
Okay imagine you’re watching a movie, but the audio is horrible! It’s all static and unprofessional and it’s frustrating for you to even watch it. Your whole experience would be ruined!
The same goes for explainer videos. The voiceover is what’s guiding your viewer throughout the whole video. If it’s distracting or unprofessional, then your viewer won’t be able to concentrate on what really matters; the message of your explainer video! That just defeats the whole purpose of it, doesn’t it?
Making an explainer video is like baking a cake. Even if one ingredient is missing, it’s going to fall apart and not look very… appealing.
So what is an animated explainer video? A video that relates to the pain points of the viewer and then offers an amazing solution, all in the shortest time possible! Any explainer video itself is the solution to the many problems that companies face, such as trouble in generating sales and leads, poor marketing, etc.
Look out for more of our articles which will talk on these issues in detail!