In today’s age of information, people either want to put their ideas across or they want to learn something. Someone might have invented, let’s say, the next big thing that will revolutionize how we live or have discovered a cleaner source of energy. Or somebody wants to go on holiday to a tropical paradise or wants a resort. The inventor wants the world to know about his invention or he wants to market his cleaner source of energy while the guy who wants a great vacation or wants a resort is looking for the best deal. They can go online to look for their respective targets.
But how do they find exactly what they are looking for? Website after website offer a lot of things they are looking for, but not all they are looking for.
It all comes down to a website presentation. The more effective the presentation, the more the people will stop and notice. And with a gazillion websites online, the presentation must have real stopping power. And what’s more attention-grabbing, than an animated web video? your product or service text description may convey information, but it hasn’t got the attention grabbing ability that video has.
Let me elaborate in-depth, the reasons to go for an animated web video.
Reasons To Go For An Animated Web Video, You Can Easily Engage Your Core Audience:
You want your idea to appeal to a certain audience, then there is no better way than an explainer video, with a succinct and exact delineation of the core ideas.
90 % of the visitors to your site would rather watch a video and be entertained for a minute or 2 than to just read text:
Again, people have little time to read. And they would rather watch a beautifully done animated presentation, which provides a refreshing change from marketing jargon-laden, lengthy text.
Make It Go Viral:
Easy to share on social media and can easily go viral on the internet:
With an animated web video, you can reach more people at any time, and share it on any website, as compared to text.
You gain the potential to get quick return on your investments:
As you are able to get your ideas across easily, and in a short time, the return time on your investments gets appreciatively shorter.
This doesn’t mean that you should get rid of all the text on your website. On the contrary, once you have your audience’s attention and have them motivated enough, with your explainer video, the audience would want to learn more about what you offer, then a text comes into play. People tend to read, once they get proper motivation.
Animated web videos provide that motivation. Good deal, isn’t it?