Motion graphics resembles info graphic, but they use animations to show the illusion of motion. It is a digital technique that combines pictures, words, sound and video. It combines the languages of film, animation and graphic design. It combines creative components like typography, illustration, logos, shapes and video. Animations are added then to define a complete brand story.
Increases The Impact
Motion graphics adds breathing to the static content. There are many specific products that need motion graphics for the higher impact. For example, the demo videos of apps are made in motion graphics to increase the impact of the video.
The moving visuals in motion graphics work really well in hooking viewers to the video.
Delivery of Complex Messages
The animations used in motion graphics can define any concept regardless of its complexity. Motion graphics works well in giving the product demonstration.
Motion graphics is used in explaining a product’s functionality. It is commonly used by software and technology industries. These industries use motion graphics as their product concepts are difficult to understand. By using motion graphics, they demonstrate their difficult product concepts in an attractive and appealing way.