Using Social Media Videos To Create Brand Awareness
- Dean John
Successful brands are frequently discussed on social media, and these conversations are critical to increasing brand awareness and sales growth.
Many brands find it difficult to keep up with all of the social media sites. Because the goal of social media marketing is to find your customers and potential audience, concentrate on the places where they spend the most time. Keeping your efforts to one to three sites will help to keep them manageable.
Increasing brand awareness is the first step in expanding your customer base and sales. This is something that an explainer video can help you with! Video is a powerful marketing tool. People have been saying for years that video is the future of marketing, and the future has finally arrived.
In 2020, 96% of consumers increased their online video consumption, and 9/10 viewers said they wanted to see more videos from brands and businesses. In fact, by 2021, it is expected that the average person will spend 100 minutes per day watching online videos.
With these statistics in mind, it’s critical for marketers to begin incorporating video into their social media brand awareness strategy — and for those who are already doing so, to perfect it.
In our experience, there are five main ways to increase brand awareness with social media videos, and they work best when used in tandem.
Understand Your Target Market
When creating a video to raise brand awareness, the first thing you should consider is your audience. After all, it is for them that you are creating your video.
You must consider how to reach your target audience: Look for the answers to the following questions about the audience; What do they care about? What language do they speak? What kind of imagery will they respond to?
Creating buyer personas is an excellent way to get to know your target audience. Buyer personas are three-dimensional portraits of your ideal customers based on existing customer data or new market research.
You can give your ideal customers more life by giving them backstories is explainer videos. This is useful when creating videos that will appeal to your target audience.
Every day, hundreds of millions of hours of videos are watched on YouTube alone. There is a lot of competition. As a result, your videos must stand out from others.
Being unique is critical when it comes to formulating and executing social media brand awareness strategy because you must stand out, that is the end goal, isn’t it? Only you can determine what will help you stand out in your industry.
People are busy, in case you didn’t already know! No one has more than a few minutes in this fast-paced world to learn about your brand. Because of the recent advancements in technology, people’s attention spans have shrunk and instant gratification has become a necessity.
So you must get right to the point! To convey a clear and concise message in your video, highlight a few key points about your company – three or four should suffice. This way, you’re not overwhelming the viewer, and they’ll watch your video until the end, where they’ll see that crucial call to action.
All marketers follow the same rule. It’s known as the 80/20 rule, and it applies to both content creation and promotion and that is; Spend 20% of your time creating content, and 80 percent of them are in favor of it.
Yes, that’s correct. All of your sweat, blood, tears, and, most importantly, money invested in creating your video is only worth 20% of the total effort. If you feel like you need to make that 20% worth investing in, then you would need experts to do the perfect work. Video Explainers are those experts with finesse in explainer video marketing, and that is one of the reasons it is the no.1 video marketing service provider out there.
Optimize For Various Devices
Last but not least, you must consider the devices on which your video will be viewed. To optimize your video for different devices, first ensure that your video player is responsive and that the size of your video automatically adjusts to fit the screen on which it is being viewed.
This is usually possible through your video player’s dashboard. Following that, you must consider your video content with the mobile viewer in mind.
Increasing brand awareness is just one of the ways video produces results! The hype of social media videos cannot be ignored as every major brand is incorporating these videos in the digital marketing strategies to reach the maximum audience, and convert more and more sales. Join us again next time for article 4, where we’ll discuss how to price your explainer video.