If you run an online business, you should keep in mind that a large portion of your target audience has no idea what solutions you provide. In fact, studies show that one in every three Americans has no idea how the internet works. Consider who in your audience does not understand your technical jargon.
Don’t worry, though. You’ve come to the right place. A good explainer video and most importantly, an expert explainer video company like Video Explainers is all it takes to tell your brand’s story in the simplest way possible. And of course, capture your intended audience’s attention.
This blog will teach you everything there is to know about explainer videos and how to create them. In addition, you will receive our list of the best explainer video examples for 2021.
What exactly is an Explainer Video?
An explainer video is a brief video that highlights the most important aspects of a company’s products or services. Consider it a short, informative, and non-boring sales pitch.
Why is an Explainer Video Necessary?
There are numerous arguments to support the need for explainer videos. Here are a few examples:
- Boosts your conversion rate
According to the data, landing pages with explainer videos have an 86 percent higher conversion rate. Dropbox, for example, grew from 0 to 100 million users with just one animated explainer video. Furthermore, 72 percent of companies believe that explainer videos have increased their conversion rate.
- Improves explanations of your service/intricacies products
If your product, no matter how useful it is, appears complex, you will have no choice but to assist your users in learning how to use it. And this is where explainer videos come into play.
People do, in fact, learn quickly from videos. For example, 97 percent of marketers believe that videos help users understand their products better. Furthermore, 47 percent of brands confirmed that explainer videos aided in the reduction of user support requests.
- Significantly increases engagement
In terms of organic search, video outperforms other types of content. And, because explainer videos are designed to address your audience’s concerns, they are excellent at meeting search intent and fostering engagement.
There are various other reasons that support the necessity of explainer videos but the above-discussed points are the most pertinent. Now, let’s move to the top explainer videos of 2021 that set a benchmark for everyone in the video marketing industry.
1. Video Explainers
Wise Heart launched an initiative to close the yearned-for gap. Wise Heart’s 3D animated video bridges the gap in educating students on good habits. The video depicts students engaging in bad habits and the consequences of doing so, as well as the benefits of adopting good habits.
2. HubSpot
Artificial intelligence is the way of the future. However, only a few people truly understand what it is. HubSpot paints a lovely picture of a world in which AI and humans collaborate to make life easier.
This animated explainer video depicts the bright future that AI promises. It also helps Hubspot’s audience better understand the concept.
3. Digital Ocean
Many businesses struggle to set up a reliable cloud computing system. Because it demonstrates what Digital Ocean does, that video is one of the best explainer videos. It also provides users with advice on how to set up and manage their systems efficiently.
The company recognizes that users may be perplexed when using the application. As a result, the video is intended to provide non-technical users with a solid understanding of the application from the start.
4. Uber Eats
Uber Eats is consuming the restaurant industry by altering the way people run their businesses. Their animated video is fantastic because it demonstrates the app’s user interface, what it does, and how it makes running a restaurant easier–all at the same time. It was distributed in 27 countries and was translated into several languages.
5. Prescribe Wellness
PrescribeWellness is a 30-second entertaining video that clearly describes the product concept. Within 30 seconds, they had packed everything a person would need to decide whether or not to use this product.
Also, we like the animation style: it’s simple, but it effectively conveys the mood of the characters and the product itself. This video’s authoritative and powerful narrative has also done an excellent job of capturing the viewer’s attention from the beginning to the end. Please enjoy it after the jump.
Final Thoughts
An explainer video is an effective tool for communicating with customers about a brand. It enables businesses to tell their stories, present their products and services creatively, and entertain their customers. Businesses are finding it difficult to stand out on the modern web. Fortunately, explainer videos can assist them.
So, are you ready to make your own explainer video? Video Explainers – the leading explainer video company is here to assist you! Please leave us a message so that we can discuss our future collaboration.
