According to stats, 93 percent of marketers asserted that they could convert a lead on social media through the use of videos. Furthermore, videos drove a whopping 157% increase in visitors from the search engine page results.
HubSpot called attention to the fact that video has now overtaken the position of blogs and infographics and is now the #1 media used in content strategy by brands.
Forbes recommends using whiteboard animation to glorify your brand, products, and services. This is because these videos help you explain a complex concept into simple terms with the help of drawing, characters, and story. Moreover, whiteboard animation is inexpensive, can go viral comfortably, and they are effective according to science.
That said, there are 10 things you should know before you make this whiteboard animation. So take out a few minutes of your time and go through these tips. By the end of this article, you’ll be better equipped to make highly impactful whiteboard animations.
Let’s get started!
Make Highly Impactful Whiteboard Animation
1. Exceptional Script
The script is the backbone of your whiteboard animation. It gives us a structure to work with and defines our key message.
A killer script follows the Golden circle rule to tell a story.
What: Show the target audience what particular problem your product solves.
How: Tell your audience how your product solves that specific problem.
Why: Elaborate why your product is the best compared to other options in the market.
End your script with a strong call to action to convert potential leads.
2. Use storytelling in your videos
Humans crave stories.
No person can resist the pull of a well-told story. Storytelling is known to forge connections between people and ideas. Research has shown that they have a 22 times more chance of being remembered as compared to facts.
Make sure to keep your story’s focus around your audience’s problem rather than talking blatantly about your product or service. This will give them a reason to care, and they will be attentive towards it.
Storytelling has 3 essential elements:
- Character: It is the glue that binds your story.
- Conflict: Conflict is what creates interest. It shows how the character transforms through the challenges it faces.
- Resolution: It should encourage the audience to take action. It tells the purpose of the story.
3. Use emotions: You probably would have heard these famous words
“People buy due to emotions and then justify it with logic”
Using emotions help you connect with your audience on a deeper level. It forges a bond. This increases the audience’s engagement and drives conversions.
A great feature of whiteboard animation is, you can communicate any emotion you want, whether it be excitement, sadness, happiness, etc.
4. Create animated characters that mirror your target audience
Design characters that represent your audience as this will form a connection between you and them.
Create a buyer persona of your target audience so you can understand their goals and problems. This will enable you to make animated characters that best represent your ideal audience.
Necessary tidbit: Buyer persona is used for a semi-fictional representation of your target audience.
5. Keep the video colors the traditional way (use colors but not too much)
Use black and white form of whiteboard animation, but if you wish to add colors to it, then add them sparingly.
Either use a few colors on places where you want to convey an important message or use your brand colors to make your brand visible in the key parts of the video.
6. Drawing Hand
The drawing hand is an essential element of your whiteboard animation video. When the viewer sees the hand, they anticipate that they will be receiving information.
The one by one revealing style of whiteboard animation helps the audience to learn and engage. This is why you should always include a drawing hand in your video.
7. Grab attention within the few initial moments
Nowadays, people have an attention span of a goldfish, i.e., 5 to 8 seconds. Multiple things simultaneously demand the viewer’s attention, so make sure to engage them in the first 5 to 10 seconds.
This will ensure that they watch the whole video.
8. Keep it short
If the video is too long, people will lose interest in it. You need to make sure that the video is concise and doesn’t drag without any significant reason.
9. Continuous narrative
“A whiteboard video is a network of interconnected drawings“
Do not erase the whiteboard after every scene. This disrupts the connection and flow of the video. You might have realized that you are curious about what will come next in the video. That is where the interconnected drawings come in. They creatively portray the connection between the story and the narrative.
10. Read your script out loud
This helps us become aware of how the listeners will hear us. When we read our writing out loud, we can improve the fluency of the script.
Wrapping it up
If you have read this whole article, you would now be aware of all the essential elements required to create a stunning whiteboard animation video.
Whiteboard animation helps simplify the complex concepts, so if your company has a product with technical features, then this should be your go-to strategy for capturing the audience’s attention. This will also help the audience understand your product and brand well.
If you still feel any confusion, feel free to contact us and we’ll help you out.