For the production of animated explainer videos, you generally require a period from 5 to 6 weeks. But it varies from one explainer video to another because it depends on the number of elements that you want to add to such videos. The more you incorporate custom elements, the more it takes time to complete the explainer videos.
Some basic steps of creating explainer videos are:
- Researching the target market
- Script Writing
- Story Boarding and Illustrations
- Animations and transitions
- Voice-over/narration/ Sound Effects
- Effective CTA’s
- Sharing it with the client
Let’s find out more about the production of explainer videos in detail and why does it require time to reach its completion stage.
Why does Creating Explainer Videos Take Time?
The creation of animated explainer videos is not just a simple and easy task, but the making of such videos demands the collective effort of the entire production team.
Market Research
It is the first step that helps you to find out what is your target audience and what are the problems that they encounter. In this step, you need to figure out some effective solutions for your viewers to lead them toward buying your products/services.
Script Writing
It is one of the most essential parts that need to be carefully written by professional scriptwriters. The script adds a simple message to make it easier for the audience to understand it quickly. Finding the right tone and avoiding the overuse of technical jargon is carefully crafted in this stage.
Storyboard
The storyboarding stage comes after you finish writing your script. The motions are sketched on a board during this phase. It is a time-consuming process that can take several weeks because the illustrators require sketching of each phase. Here, in this step, you get a glimpse of your product’s final appearance.
Animation
Once the scriptwriting and storyboarding are completed, the process of video production moves to the animation/illustration. This step includes animated characters whose actions, movements and gestures are designed and later added to the video.
Voice-over/ Sound Effects
After the approval of the script and animation, the next essential stage is the assimilation of voice-over and sound effects. It gives a humanlike emotional impact to your animated explainer videos that captivates the audiences’ attention.
Effective Call-to-Action (CTA)
This particular element is added at the end of videos to motivate the action of viewers towards the buying of products/services. It should be short, simple, and informative to increase your conversion rates.
Sharing Videos with the Client for Feedback:
It is the final step in which explainer videos are shared with the client. As per the feedback of customers, changes are made by the team accordingly. When no additional changes are needed, then the entire process is marked completed.
How Can I Make Explainer Videos More Instantly?
Basically, you need to follow five significant steps that will help you craft an explainer video more quickly. Refresh your mind and give it a thorough read!
- Your animated explainer videos should be no more than 90 seconds.
- Make sure that the core message of your brand is communicated in the first 30 seconds.
- Use the pronouns like “you” and “your” to make a strong connection with the audience.
- Give your viewers solutions to the problems they face.
- Try to use simple and easy jargon with realistic visual representation.
What is the Ideal Video Length for Social Media?
Since the majority of social media networking sites have a maximum duration of 1 minute or 60 seconds, explainer videos should not surpass this limitation. According to HubSpot, 30 seconds is an optimum time frame for having 200 words in a script.
When talking about YouTube, the default timeframe for videos is 15 minutes. The average length of Instagram reels is 60 seconds to boost the users’ engagement. For Facebook, the larger file size can decrease the video quality. So, it is obvious that the shorter animated videos can convey your brand’s message more quickly to a larger audience globally.
Animated Explainer Videos Deliver Valuable Information in the Shortest Amount of Time!
What really matters for businesses is to convey the brand’s message at a minimum possible time. Keep in mind that, you can capture the audiences’ attention just for 1 minute which means 60 seconds making up 77 percent of the retention rate. The rate will decrease as the length increases. So, why not squeeze up your content in animated explainer videos and yield better results? You want to do this for the success of your business right?
Then, follow the next step and reach out to Video Explainers to make everything more simple and easier for your brand. They have a team of professionals who carefully gather ideas for the script, add animation styles, and versatile voice-over artists to satisfy your business needs. Give them a call today at +1 929 552 3638 and let your brand stand out differently among the competitors.
