Chapter 1:

Introduction

What is the first thing that comes to your mind when you hear the word, ‘explainer video’? Videos that explain something? Well… you’re not wrong. But there is so much more to it! It’s an entire world of digital marketing itself and plays one of the most vital parts in getting your brand noticed. All you need to do is set specific marketing goals and let the explainer videos do the trick.

But you obviously knew that. It’s why you’re here, right?

Why Explainer Videos are so Popular? 

Because it’s animated and has pretty colors? Not quite. If you’re somebody who has struggled with generating sales and leads, you know why it’s important. But more on this later. 

It’s also important because according to Wyzowl, the growth of video, as an essential marketing strategy element has grown from 78% in 2015 to 92% in 2022.

Let me welcome you to the unrivaled, best, and final guide to explainer videos! After you’re through with this article, you’ll have all your questions answered. All the whys, whats, and hows that keep bugging you. I know how annoying those nerve-cracking questions can be, especially when your business is concerned. 

You have invested your heart, soul, and blood into it, we can’t let all of that go to waste, now can we? 

Just a simple answer to all your problems and questions: Explainer videos! 

Grab a coffee, sit back in your comfy chair and clear your mind so that you can digest all the information that’s coming your way. Without further ado, let’s get started!

Chapter 2:

The Basics of Explainer Video 101

This is where you’re going to learn all about explainer videos so you know what you’re getting yourself into!

What is an Explainer Video?

Okay, first thing’s first, you need a basic understanding of what explainer videos actually are. They are not just pretty little visual elements to attract customers. Okay… well, they are but they are also so much more!

A good explainer video is an animated video that captures the essence of your brand within a few short minutes. It serves four major purposes, to attract, engage, explain what your brand is all about, and persuade action! A 30-seconds explainer video varying to 2 minutes is the ideal length for maximum engagement. But well, if you are creating a how-to video of a software setup, your video can even last up to 10  minutes. We’d say your goal matters the most here. 

Quality vs. Quantity

Would you rather read a boring 10-minute description of what a brand can do, or would you rather watch a 30-second animated explainer video that engages you from beginning to end and explains the brand with attractive visuals?

If you have answered the latter, then you know what I mean.[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column el_id=”chapter3″][vc_column_text]

Chapter 3:

Why Do You Need an Explainer Video?

If you want to stay in the digital marketing game, you need to be open to new strategies and methods to stay relevant. And what’s the newest thing in the market right now? You guessed it, explainer videos! 

Promotions via videos are not a surprise, especially, in the modern era where people are extremely busy with their lives. Everyone looks for the shortest way to grasp the idea and you can be the pioneer here by investing in an explainer video. 

Working with Promo videos opens another world of marketing that you can explore here better. 

Let’s give you more concrete reasons.

Does Explainer Video Improve Targeting?

Did you know, 74% of marketers create explainer videos out of all other options? It’s because it convinces 88% of the viewers to make a purchase. Isn’t that exactly what you want?

Robert Weiss said, “Business decision makers LOVE online video because it gives them the most amount of information in the shortest amount of time.” I think we can all agree with him here, right?

Ever wondered why kids these days prefer learning from Youtube rather than reading online material? It’s because they retain the information much, much more efficiently. 

Often we just skim over a text block because of our poor attention span. But videos capture your attention and lock it in. I don’t know what it is about them. Maybe our brain has to do less work? I don’t know! Point is, explainer videos work!

Brands usually target audiences either to create awareness, devise interest, persuade decisions, or encourage loyalty. And explainer videos can be an answer to all!

How?

Well, 

• You can target multiple aspects by introducing several characters that users can relate to. 
• Once you finalize the layout and aesthetics, you can reuse the theme to explain another idea.
• The same videos can be posted on Social Media and drive extra traffic to your website.  

There are so many problems a business faces, but they all lead to one solution:

Does Explainer Video impact ROI?

One of the biggest reasons why marketers shy away from investing in an explainer video is because they are worried about the return on investment (ROI). Now, don’t get me wrong, but explainer videos do tend to be on the expensive side (covered in detail later). 

But wait! Remember I mentioned earlier about the 88% conversions? 

Let me make my statement more concrete. We’ll be covering a case study that is going to make all of this sound possible! 

Case Study: How Crazy Egg earned an extra $21,000 from an Explainer Video

Neil Patel, online marketing guru and founder of Crazy Egg recently revealed that their explainer video bought $21,000 extra cash into the business! But, he also told us how he was able to do that.

According to him, the video’s script is more important than the video quality itself. He advised the companies to make the script themselves rather than outsourcing it to the production company.  

And it totally makes sense because nobody would know your business like you do, right?

But let’s focus on the most interesting thing about this case study. Crazy Egg was able to bring in $21,000 per month just because it invested in an explainer video! How’s that for ROI?

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Types of Explainer Video? 

If you think explainer videos only came in animated form, you’re in for a treat because they don’t! Such a spectacular marketing technique and you think it won’t be dynamic? 

Before you set your mind to creating an explainer video, let me introduce you to their diversity first!

1. 2D Cartoon Animation

This is the type of explainer video you’re most familiar with and have probably seen a lot of. Animated videos allow the creator to showcase their creativity while making the video as engaging as possible!

2. Whiteboard Animation

Whiteboard videos are also commonly found content, especially on YouTube. 

Whiteboard animations are fun to watch and heavily engage the users with the way the drawings progress. It completes the purpose of an explainer video without being too heavy on the wallet!

Another reason to use Whiteboard animation videos is when you want to explain a complex concept or service to the viewers. Because of the nature of the whiteboard animation, it’s easier to digest the information as it builds the concept gradually rather than just dumping it all on the viewer at once!

3. Motion Graphics

Motion graphic explainer videos primarily use creativity to illustrate the messages. These videos are engaging and are normally used when the context is complex and you don’t want the viewers to confuse.

They are much like 2D animation, except that these videos are not still images.

4. Kinetic Typography

Kinetic typography videos are probably the most entertaining to watch if the creator executes them flawlessly. The wordplay, interesting colors, and graphics hook the viewers in and at the same time, convey all the important information!

They are great for small businesses and startups who want to get their message across. Because it’s so simple, it’s also light on the pocket! However, don’t think that just because it’s simple, it’s anything but less engaging!

If produced right, kinetic typography can create a very powerful impact by highlighting their keywords and main phrases. I would even go as far as to say that the impact it creates is more powerful than other types of explainer videos!

But, also keep in mind that it is only for conveying a message! Not for a demonstration of your product or service!

5. Cutout Animation

Cutout Animation explainer videos use cutouts to illustrate, making the video fun and unique to watch. They are easy to produce videos, and are also cost-effective!

6. Live-Action videos

Now, this is a video type that you can compare to a testimonial video. Except, the script is different to let the video fall in the explainer video category. Companies often use this video to showcase the human side of the business and believe it is more credible. 

There are times when you need to see humans and only then the trust develops. 

Chapter 5:

What Type of Explainer Video will suit your Business?

Since I’ve introduced you to the many types of video, you must be confused as to what type will suit your business the best. Well, there is no right formula for this. What we can do is give you some basic guidelines to help you choose the type of explainer video!

Okay, so before choosing any type of explainer video, you must ask yourself the following questions:

1. What is the Purpose of your Explainer Video?

Do you want more sales? More customers? Or maybe you just want to create brand awareness. Each of these cases requires a different type of explainer video with different content and script! The videos can be:

• Corporate Videos: A type where you want the audience to know your brand, how the company operates, who are the target audiences, and other relatable aspects.
• Promotional Videos: Such videos can be at the initial stage of the sales funnel or can refer to any promotional campaign. It can be for events like Black Friday, Christmas, or New Year sales.
• Product Videos: These typical videos depict how a product works, what problems does it solve, and the overall benefits it offers. 
• Brand Videos: Such videos are to strengthen your brand’s relationship with the customers and involve more engaging components. 

Once you’ve decided on the purpose and content of your video, it’s time to move on to the next step, which is choosing the type!

2. How to Choose the Right Explainer Video?

Now, there is no right or wrong way to choose which type of explainer video you want to invest in, there are no hard and fast rules or any science behind that. Explainer videos are creative, and creativity has no boundaries!

However, there are things you can do to create a larger impact on your audience. For example, for a testimonial video, would you choose a live-action video with actual people, or would you just use cartoon animation?

For all the good reasons, the latter. If you deploy a 2D animated testimonial video, viewers might enjoy it but they won’t take it seriously, which goes against the point of why we’re creating a testimonial video in the first place!

3. Is your Goal to Attract more Customers?

When a potential customer clicks on your website, you only have a few seconds to hook them in before they get bored and move on to the next one.

Now, imagine you visit a website, and right there on the landing page, your eyes fall upon a very interesting video to watch. You click on it, and by the next two minutes, you know everything about the company, its products, and services, and you can’t wait to make a purchase. After all, they were so much fun to watch in the video, right?

If you’re flexible with the budget, 3D animation should be your explainer video. Because of the complexity level, the type is more expensive, but, at the same time, is highly engaging if done right!

The creativity draws the viewer in and they are more likely to stick around for a longer period. 3D animation explainer video undoubtedly leaves the viewer awe-struck for a few moments.

4. How Complex is your Product or Service?

If you want to explain something difficult, motion graphic explainer videos are the way to go! Viewers will listen through the whole video, retain the information all while not getting bored!

You have to understand something difficult and on top of that, it’s boring?! No, thank you! With motion graphics, at least you can take out the boring part! Now, who doesn’t want that?

The Solution…

If all of that information was too much to digest, then I’ll give you short advice. If you have the budget, invest in 2 or 3 types of explainer videos. One for your main page, one for testimonials, and the final one for the more technical aspect of your business!

If you’re still confused, just go for motion graphics or 2D animation! You can’t go wrong with that unless you want a testimonial video, of course. In that case, always, always go for live-action videos!

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Chapter 6:

How to make Explainer Videos?

Ever wondered how video creators make their magic happen? After watching so many amazing and creative videos, I’m sure this question must have popped into your mind at least once! 

By now you must know how expensive explainer videos can get. So, if you’re interested in making one on your own, allow me to tell you a few things!

Do you know why explainer videos work so well? Because they are creative as hell with a touch of professionalism. If you get it made from a company, chances are that it’s going to perform better than if it was made by a freelancer!

Think you should create an explainer video yourself?

It’s great if you want to try it yourself. After all, it’s going to be much cheaper and you’ll be in control of how quickly you want to produce it, right? However, just keep in mind that if it doesn’t look professional, the chances are people won’t take much interest in it.

Explainer videos represent your brand! Would you want your representative to look efficient and professional or somebody who doesn’t know what they’re doing?

Nonetheless, taking an interest in how animated explainer videos are made is a great initiative and something brands should know to get a better understanding of how much thought and hard work goes into them! 

1. First thing’s first, plan out your video!

Before getting to the creative part, you should have a clear understanding of what you want the video to be like and what is your goal. Without having a clear goal, you cannot measure the success of the efforts. Then, identify your target audience as preferences vary with age, gender, lifestyle, income, geography, and mindsets. 

Knowing this will lay the foundation for your next questions. How do you want to portray your business?

Once you’re clear about these questions, move on to the next steps!

2. How to write a Video Explainer Script?

This is the second most important thing! How will you make a video if you don’t have the script ready? Or at least some key points so you know the order of the animation. 

Some things to look out for while drafting:

– Your script should be simple and short while hitting all the spots to make the viewer interested in your brand!

– The viewer should know what you’re trying to say in the first 30-seconds of the explainer video. Otherwise, they will lose interest without knowing what they’re listening to.

– Speak directly to your audience! By this, I mean to use the first-person tone to create a more intimate relationship with your viewer. Even though it’s just a person from the screen speaking to them, the impact of tone matters a lot and it could be the bridge between a lead and conversion!

To learn the essential scriptwriting steps, Read more on How To Write an Explainer Video Script?

3. Creating the Storyboard

Think of it as a rough sketch of your future explainer video. It contains all the actions, camera shots, and transitions of your video. When you complete your storyboard, you’ll have a rough idea about how your video is going to look in the correct sequence. 

Such visualization lets you know the areas where you’re lacking and you can easily rectify them. Think of it as an outline of your explainer video!

4. Next up, style Frames!

Style frames are your animated stills that act as a preview for the animation of the video. After going through them, you’ll know what the final quality of the video will be like. Take an example of this doctor waiving the audience. 

5. Choosing the Best Illustrations

Illustrations are probably the most fun part! You get to choose and design your characters and their surroundings. There is no right way to animate your videos which is why there are so many ways. Be unique and creative.

Because of this, you might feel lost as to which style to adopt. That is why you should make multiple instances of the same character. It helps to better understand the feel of the video. This way you know which styles work best according to your business and the tone of the video!

One thing to look out for: Make sure your style is consistent with all your characters and videos. I doubt it would look aesthetically pleasing if one eye of your character is detailed with eyelashes and everything, and another character just has black buttons for eyes! Both styles are completely fine, just make sure to keep it consistent!

6. Delivering the Best Animation

Finally, the part where your video starts to come alive! After the basic steps, it’s now time to compile them. This stage is probably the most exciting part, don’t you think? To see all your hard work translate into an amazing video!

The animation plays a very vital part in making your video look as lively and humanely as possible. If it’s not done right, it’s just going to look like a fast slideshow of your storyboard and illustration! We don’t want that, right?

7. Choosing the Best Voice Over

You’ll need a professional voice actor for this step! It’s important because this is what your potential customers or clients will be listening to behind the animation.

If the voice-over isn’t up to the mark, the viewer is not going to be interested in the product. How will they be interested if they don’t even hear what you have to say just because of poor voice quality?

Also, make sure to hire a native professional voice actor if you want your audience to feel emotionally connected to the video! Also, make sure the voice resonates with the character perfectly. Here I don’t only mean gender and nationality, also consider age and emotional compatibility. 

Voice-over hack

In case, you don’t have the budget to hire a professional, fret not, we have a fun and useful tip for you!

Keep your phone on a steady, level surface, then drape a heavy blanket over yourself and the phone, and then hit the recording video. It will feel like a semi-professional video as the blanket will help the sound to stay inside the small space and won’t be causing any echoes. Make sure you have the script in front of you while speaking to avoid any stuttering!

8. Sound Compiling

Okay, so you’ve compiled the visual part of the video. Now it’s time to focus on the sound. It is where you compile the voiceover, music, and sound effects to provide optimal results to the viewers.

Make the viewer feel like they are living in a world that you have created. This is a tricky part as you have to balance all the sounds together to create the perfect result! The music or sound effects shouldn’t be too loud that it drowns the voice-over and things like that.

After going through all these steps, you should have an explainer video completely ready! It’s important to do every step perfectly before compiling, or else you’ll have to redo everything even when there is a minor revision. 

Creating an explainer video is exhausting as it is, we don’t want these revisions a headache on top of it, right? Right!

Chapter 7:

How Long should your Animated Explainer Video be?

Ah, the most-awaited and curious question of them all, how long should your explainer video be? I wish I had an answer to this… I mean I do, but it’s not as static as you were hoping it to be! 

You see, when it comes to explainer videos, no size fits all. By now, you must know how complex explainer videos can be. From the process to the types, it’s just a lot to take in!

I can’t just tell you that your explainer video should be 2-minutes long. I can’t because the nature of each explainer video is different! 

You can’t just decide on a length, there are so many things to consider first!

Factors that Affect the Length of Explainer Videos

Firstly, what type of video are you producing and why? Is your explainer video running as an ad? If yes, it needs to be as short as possible. The first 5 seconds are very crucial, you need to make the viewers interested in your brand instantly!

When it comes to product demos, you have a bit more room to add content. If a potential customer has finally taken interest in your brand and has visited your website, you need another video explaining your products or services. Give the customer what he’s there for!

These are just a few examples of how you can use your explainer videos. Let’s talk about the basic guidelines and look at some stats so you can have a better understanding. 

Some guidelines to help you

Thanks to the ever-shortening attention span of humans, and the massive competition online, your video needs to be as short as possible WHILE still conveying the whole message.

Yes, that’s the most challenging part!

If your video isn’t interesting enough in the first 5 6 seconds or so, your efforts will go in vain! Do you know why explainer videos have a higher engaging rate? Because the animation techniques hook the customers and no distraction can help it. 

Make your explainer video so interesting, that the customer isn’t able to look away!

More Content, or more Impact? You Choose!

Now, if you’re thinking to make your video long enough because you’ll be adding other ‘important’ content, let me stop you right here my friend! 

If your video is long, chances are your potential customers won’t stay long enough to care about the things you wanted them to know so badly! And if they don’t stay till the end, they’ll miss the climax and the call to action. Because of all this, your lead won’t be converted! And it will defeat the whole point of the video!

What’s the use in investing so much for the leads, and because of the very same thing, you don’t end up getting them? In this case, I’m talking about lead and sales generation, the most important factors in running a successful business! 

Let’s talk numbers

I keep using the words long and short to describe the length of the video, but it’s so vague. Let’s talk about numbers.

In 2021, Vidyard completed its research on the ideal video length and posted the results online. The aim was to determine what difference did the pandemic brought to the world of videos. 

What do you think was the key takeaway? 

It showed that 58% of the viewers prefer watching a complete video if the length remains under 1 minute. While 50% of the viewers will stick to your video if the length is between 61-120 seconds. To sum it up, your explainer video should not exceed the 2-minute mark! If the length of your video is anywhere between 30-120 seconds, you’re safe and the user engagement is the highest!

The more you increase the video length, the less engagement you will get. An effective video is the one that tells the most in the shortest amount of time. 

Would you rather receive the same information in 2 minutes or 20 minutes? See what I mean?

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Chapter 8:

How much should your Explainer Video Cost?

The most important question of them all! I could go the typical way and tell you, “It depends,” or I could give it to you straight. Since there is no right formula, I’m going to go both ways!

I’ll be telling you the market prices of explainer videos, and for those who are interested in how they are priced, I’m also going to be telling what factors determine the cost of a video. To keep it standard, I’ll be talking about the rates of a 60-second video.

Before we dive into the numbers, I want to first talk about the factors which determine the cost of a video. 

What decides the Cost of Animated Explainer Videos?

As I said, there are no universal rules to decide the cost of a video. Each company works differently! A company could offer you the same quality video and service 10 times more than the price of a different company. In this case, you’re not just paying for the service, you’re also paying for the brand.

Type of the Explainer Video

One of the most important factors, in my opinion, is the type of video you require. For example, a whiteboard animation explainer video is going to cost you less than a 3D animated explainer video. This is because of the complexity and hard work that goes into the making of an explainer video! 

Whiteboard animations and kinetic typography usually cost less than 3D animation and live videos. Imagine a designer has to make multiple illustrations, let’s say 25 per second (if you’re working on videos like those Disney make), and the same designer has to make a single illustration covering 5 to 10 seconds. You can do the math! 2D animation and motion graphic explainer videos are reasonably priced, also there are more reasons why they are the most popular! Remember what we talked about in the types of video sections?

Length of the Explainer Video

The length of the explainer video plays an equally important part in the cost determination. Longer the video, the greater the cost! But remember, keep your videos under 2 minutes for maximum viewer engagement and lead conversion!

Coming to the more interesting part, actual prices! I mentioned earlier that there is no correct formula to price a video, so what I’m about to tell you next shouldn’t shock you… as much.

What are the Market Prices?

Hubspot said that the lowest price of a 60-seconds explainer video is $700. This is very reasonable for startups and small businesses! And the highest price is… are you ready? A whopping $72,000!

They also mentioned the average price, which is $7972. The majority of the explainer videos were priced between $2500-10,000.

The cost further varies with whether you decide to take the scriptwriting services and other specifications. 

I hope these numbers gave you a little perspective on what to expect when ordering a video. But, as I said before, there are many factors at play! From the length to the company, everything plays a huge part!

Speaking of explainer video companies, how do you choose one?[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column el_id=”chapter9″][vc_column_text el_id=”chapter8″]

Chapter 9:

How to choose the Right Explainer Video Company?

Earlier I mentioned that the cost of your explainer video greatly relies on the company you go to. For the same specifications of your animated explainer video, one explainer video company could cost you $3000, while the other could cost you $10,000. 

The worst part is, I’m not exaggerating! It happens!

But does it mean you should go for the cheaper option? In most cases, yes. But not in this one!

Explainer Videos are your Virtual Representative!

Explainer videos are your brand’s representative, one which you have to use for many years to come! Would you really want it to be lackluster just because you couldn’t fish out a few extra bucks? Nope!

But does it mean that you should always go for the expensive option just because stereotypes say the expensive, the better? Definitely not!

So what should you do?

Figure out the quality of the explainer video company, of course! But… how?

Factors that determine the Quality of Explainer Video Companies

Use the following factors to determine if the company is the right fit for you:

• Portfolio

Before even thinking of choosing the company, go over to their portfolio and check out some of their previous works! Every good company has one, so if you’re on a website that doesn’t, walk away.

You can browse through different designs the company can make and see if it tallies with the ones you want. Play some of the videos then answer the following questions.

• Is the voiceover good? 
• What about the animation, does it transition easily? 
• Is the message clear?

After answering them, you’ll know if you want to hand over the important job to the company.

• Feedback

Now, the explainer video-making process isn’t a one-way thing. The explainer video company should keep their client in the loop at every step of the process and check if they are satisfied or not. You can browse Clutch or Google for authentic reviews. 

This way, changes are relatively easier and cheaper to adjust to. They’re also less time-consuming.

• Professionalism & Transparency

The moment you start discussing your project with a company’s representative, you realize the level of professionalism and the treatment you will be receiving. 

Ensure that the advocates are openly telling you the price packages, guiding you through the production timeline, and giving value to your requirements, rather than imposing their views. 

• Budget

Companies that do the job for less than the market price are probably using templates to produce your explainer video. There are so many things wrong with that!

Firstly, your explainer video won’t be unique. It will not stand out or make an impact which completely goes against the whole point of explainer videos!

What you should be looking out for, is how cost-effective is the package the company is offering you. After going through their portfolio, you’ll have an idea about the explainer video you’ll be getting.

After you get the quotation from the company, compare it with the prices of other packages. Choose the one which is the most cost-effective and suits your budget at the same time.

Just keep these factors in mind while deciding which video company you want to hand over your animated explainer video to! 

Remember, you’ll be using the explainer video throughout your marketing campaign, so choose the company wisely! 

Or, you could reduce your hassle even further and choose us! We are very diligent when it comes to serving our clients and only deliver high-quality results.

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Chapter 10:

How to Use Explainer Videos?

I’m sure that as you’re reading this article, you cannot wait to get started on your own explainer video. Sure, you have the basic knowledge, but you don’t have the rest of it which is equally as essential, if not more.

You decide to create an explainer video, and it’s done. You’re happy, but what’s the next step?

Did you think about how you’re going to market it? You’re using an explainer video to market your product or service, but what are you using to market your explainer video?

This is where the flywheel comes in. the wheel tells you how to market our product through your explainer videos.

There are four stages when it comes to video marketing.

• Awareness Stage

In this stage, you’re making people aware of a certain problem they have. If your target audience doesn’t know a problem exists, how will they find a solution for it? The solution is your brand!

Hence, the first step is to tell people they have a problem that needs immediate solving. How are you going to do that?

• Commercial Ads

First up, traditional marketing! Make fun and engaging ads about the problem, your solution, and a little bit about your brand to create brand authority. However, your brand shouldn’t be the main focus. The main focus should be on the relatable problems and the solution your brand is going to provide!

Through your ad, you’re reaching out to strangers, and new customers who you want to convert to your brand. Right? Somehow, you have to convince these customers that your brand’s solution is the best.

By doing this, you’ll also be creating brand awareness. And if your ad is creative enough, you never know it might even go viral…

• Educational Videos

When you educate people properly, they will automatically assume you as an expert in the field and hence, will naturally look up to your brand. 

Since you’re creating brand authority this way, your audience will also naturally assume that since you’re an expert on a topic, your product or service will also be good enough. 

So not only will you be creating brand awareness and authority, but also converting potential customers!

• Consideration Stage

Okay, so you’ve managed to catch the attention of your target audience and they aren’t strangers anymore. You’ve made them realize they have a problem, now what? 

Now, you have to strike while the iron is still hot! Your audience is concerned about the problem, now’s the time to offer them your solution and make them understand why you’re the best candidate for the job. 

Advertise your product engagingly and subtly. The more they know about your product and brand, the greater their trust in it.

• Product Videos

Product videos are a great way to showcase why your product or service is the best out there. Talk about its functionality and special features that aren’t available to your competitors.

• How-To Videos

How-to videos are designed around your product, not for your product. For example, your company sells paints. Make how-to videos on how to paint a landscape, or how to paint an abstract painting, etc, while also talking a little about how good the paint flows, or that it’s easy to control. 

• Explainer Videos

The best type of video you could produce to explain your product or service is this! It is because since it’s so engaging and creative, the viewers pay full attention to the video, absorbing all the knowledge that you’re conveying. Hence, the viewers are more educated and they have a clearer sense of your brand.

As you already know from this article, explainer videos come in different styles so that companies can choose them based on their needs and goals. 

Some other ways you can convert leads are through your landing page, special offers, and promotional videos. After you’ve managed to pique the user’s interests and pull them to your website, the game is in its hand. 

After you’re done with this stage, your target audience is now (hopefully) new leads.

• Decision Stage

Congratulations, you’ve made it this far! If you’re here, it means you have new leads. Now, how to close them? 

Your lead is confused about whether they should invest in your product or not. They need one last sign that your product is the one. What will help in this situation?

• About Us

An ‘About us’ explainer video will show what your company is about, its values, and beliefs. If this video can appeal to your lead and make a place in their heart, then consider this deal done.

• Case Studies

Include case studies about how different companies have benefited from your explainer videos. Give your leads facts and numbers to make their decision and trust in your brand concrete.

Case studies show people that goals are achievable, and if a company can earn 25,000 dollars from an explainer video, then so can yours! Use this inspiration to influence your consumer’s decisions.

• Testimonials

Testimonial videos are a great way to build trust with your clients. That’s because other people are talking about how great your product or service is. Naturally, it holds more weight than when you say your product is amazing, right? 

If your product is truly good, and you’ve also done a good job convincing him, then your lead is finally a customer!

• Delight Stages

After you’ve made a customer, (yay!), it’s now time to keep them engaged and up to date with all your new products and services. Make your customer service so good that they can’t help but talk about how good your product is and start recommending it to other people.

Keep adding value by introducing new treats on occasions when companies require explainer videos to promote their offers or simply celebrate an event. 

This way, you’ll be promoting your brand indirectly and gaining new leads!

• Product Videos

Keep your customers updated with the new products. Make videos on both, new and old ones so that customers maintain their engagement with your products/services.

• Thank You Videos

Send your customers a ‘thank you’ video whenever they purchase and show them your gratitude. Such acknowledgment can create a massive impact!

These are the 4 stages that make up the flywheel. For maximum chances of lead conversion and engagement,  this wheel is designed around customers, so they are the primary focus as you move along the stages. 

Once you get the stage right, focus on the platform/channel where most of your audience spends time. These can be:

• Social media accounts
• Website
• Emails/Newsletters
• Play store or App store

Chapter 11:

Top 5 Best Examples of Explainer Videos in 2022

Explainer videos are a great way to influence decisions as they have the power to make the viewer feel the targeted emotions. There are many success stories of explainer videos littered the internet. 

But they are only successful because of the high-quality explainer videos! Do you think a potential customer would convert if the video was all over the place? If the message wasn’t clear, and instead of answering questions, the explainer video just put more questions in your head?

To avoid all of this, our company needs a good explainer video to achieve its full advantages. But what makes an explainer video, a good one?

So, what makes a good explainer video?

There are certain things to keep in mind while deciding if the explainer video is up to the mark. Think of this as a checklist.

1. Emphasize the pain point

If there will be no pain points in your video, how is the viewer going to be aware of a problem? For a solution to exist, there should be a problem first. A problem that your target audience can relate to.

Once the video makes them realize a problem, the next stage should commence, your solution.

2. Keep it simple

If your explainer video is too complex, then chances are that all the key points are going to fly over the viewer’s head, missing the whole point of the video.

However, don’t keep it too simple that it’s not engaging anymore and bland to the viewer’s eyes. It should be the perfect balance between complexity and engagement.

The following example is a 60-second explainer video that perfectly delivers the message in such a short amount of time!

3. Show your product or service in action

When you show the workings of your product or service, you’re showing your customers what they’ll be getting off their money’s worth. It also helps educate people about the product, hence strengthening their decision and trust. 

4. Be visually interesting

When you show the workings of your product or service, you’re showing your customers what they’ll be getting off their money’s worth. It also helps educate people about the product, hence strengthening their decision and trust.

5. Prove why it needs explaining

If you make a video explaining something which the user already knows, then you’ve already lost the battle. Your product should require explaining, the content should be fresh to the users.

Now, I’m not asking you to invent something each time. However, judge your product or service market, and then brainstorm on how you can improve it, how you can take it to the next level. Is there a feature people are going to love but your competition doesn’t have yet? Great!

Think fast, act faster. 

 

Ready to make a difference with Explainer videos?

I hope you answer yes to this question… after all, that was a lot of information to take in! You have the perfect kit to get started with your explainer video, even if you want to produce it yourself! 

I’m sure you can’t wait to get started on explainer videos and take your business to new heights! 

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Let us take care of your problem

Additionally, if you need a hand in creating your own professional explainer videos, we are just a few clicks away!  With an experienced and hardworking team of animators, we deliver our clients the best-animated explainer video on the market so they can one-up their competitors! 

With this, I wish you all the best in your new ventures! 

Signing off,

Video Explainers.