free consultation

How to Create an Effective Explainer Video on a Budget


Are you struggling to create engaging explainer videos on a tight budget? Don’t worry, you’re not alone. Many businesses and individuals face the same challenge. Explainer videos are a great way to explain complex topics, showcase products or services, and engage with your audience. But, how can you make your explainer videos stand out without spending a fortune?


The good news is that creating an effective explainer video on a budget is possible with the right approach. In this blog post, we’ll share some tips and tricks to help you make the most of your budget and create videos that grab your audience’s attention.


Start with a Clear Objective

Before you start creating your explainer video, it’s essential to define your objective. What do you want to achieve with your video? Are you trying to increase brand awareness, generate leads, or explain a product or service? Your objective will guide the content, tone, and structure of your video.


1.  Write a Script

Once you have a clear objective, it’s time to write a script. A good script is the backbone of any explainer video. It should be concise, clear, and engaging. Use simple language and avoid jargon. Your script should highlight the benefits of your product or service and address your audience’s pain points.



explainer video

2. Choose the Right Visuals

Choosing the right visuals is crucial to making your explainer video engaging. You don’t need expensive equipment or software to create great visuals. There are plenty of affordable tools and resources available online. You can use stock images, animation software, or create simple graphics using Canvas or other similar platforms.


3.  Keep it Short and Sweet

Attention spans are short, and people are busy. Keep your explainer video short and sweet. Aim for a length of one to two minutes. You can convey a lot of information in that time frame without overwhelming your audience.


4.  Invest in Quality Audio

Investing in quality audio is essential for creating an effective explainer video. Poor audio quality can ruin even the best visuals. You don’t need expensive equipment, but you should invest in a good microphone and recording software.


5. Optimize for SEO

Finally, don’t forget to optimize your explainer video for search engines. Use relevant keywords in your video title, description, and tags. This will help your video rank higher in search results and reach a wider audience.



Creating an effective explainer video on a budget is possible. With the right approach, you can create videos that grab your audience’s attention and convey your message effectively.

Remember to define your objective, write a script, choose the right visuals, keep it short, invest in quality audio, and optimize for SEO.

Follow these tips, and your explainer videos will shine without breaking the bank.



Grow Your Sales with

Transform your sales strategy with the power of explainer videos and take your business to the next level

Video For Growth Newsletter

Join 9,169+ product marketers, brand managers and startup founders learning to create effective and impactful video content.

About Video Explainer

Thanks to the 10 years of experience in working with top-notch clients, we’re familiar with every nook and cranny of the explainer video industry and know how to hit the bull’s eye with our high-quality videos. We specialize in storytelling that helps people understand your cause. Whatever your goal might be, we can efficiently explain it through our wide array of video production services in every niche. You just say the word!

I hope you enjoy reading this blog post.

If you want my team of video explainers to help you get more traffic, just book a call.