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7 Video Production Questions Every Marketer Should Ask

Video marketing is one of the most effective tools available to businesses for promoting their products and services. It is claimed that 54% of consumers prefer videos over text and images, and 43 percent believe the information presented through video is more memorable than other types of marketing.

However, making videos that accurately capture your brand’s story is not easy. Proper video production necessitates a significant amount of time and expertise, both of which are supported by a rock-solid marketing strategy.

If you’re about to begin work on a video. Make sure you ask the right video production questions, and you’ll be well on your way to producing a successful video. 

If you find it difficult to assess the client’s requirements, lest you worry as we have gathered some of the most common video production questions from clients. Let’s go through these questions right away.

Question #1. What’s the big picture?

Understanding the goal of your marketing campaign—and your company—is essential for creating a high-impact video. The video production questions for clients should include information about your overall campaign, purpose, and key messages.

Promotional Campaign

Align your video with every aspect of the promotional campaign, from the spokesperson to the font, and colors in your graphics. When the video is part of a larger marketing campaign, message and brand consistency are critical.


Why are you making this video in the first place? If you can’t answer this question, you might want to reconsider making a video. Creating a video simply because you believe you need one is not a sufficient reason.

Important Takeaways

Consider what you want your viewers to take away from your video. What do you want them to remember or learn? For your video, try to come up with three realistic key messages. Make a list of them and use it to guide the video production process.

Question #2. Is there a deadline or budget?

If you’re really lucky, you’ll get no answers to both of these questions. However, not having a timeline or a budget is unrealistic.

Prepare for this question when going through the videography questionnaire, because you will be asked about it. Share your ideal turnaround time, even if you believe the deadline is unrealistic. If your expectations match their reality, the video production company will let you know.

Question #3. Who is the video for?

Everything revolves around the audience. You are wasting your time and money if you do not take the time to identify your intended customers and specifically create a video through which you can ensure maximum engagement from the target audience.

Question #4. What style of video do you want?

There are numerous types of videos available, such as brand identification, explainer, product review, company culture, and others. Each serves a different purpose, so conduct some research to determine which type of video will best convey your message.

Question #5. What will you need to shoot?

Every video contains a plethora of elements, many of which you may not have considered. When you’re going over video production questions, this should be one of the topics you go over in great detail. 

Question #6. How will the video be distributed?

When reviewing video project questions, it is critical to consider how you will distribute your video to the world. Do you intend to buy a TV or digital media ad, or will you simply upload it to YouTube and promote it through social media? Whatever you decide, the distribution medium will influence how your video is edited.

Question #7. How will you measure success?

To determine the success of your video, you must identify a key performance indicator (KPI). KPIs could include; click-through rate, site visits, or even the amount of time spent watching the video. Return to the original goal of your video and choose a KPI that is relevant to it. Check your KPI regularly to determine the success of your video.

Video is essential for increasing consumer understanding and brand awareness, according to 97 percent of marketers. Don’t let your concerns about video production keep you from utilizing this valuable promotional tool.

The Way Forward

There is no denying that consumers are inundated with content. Video is a consistent way to cut through the clutter and ensure that your customers remember what they see. This increase in brand awareness and recognition will help your brand stick in the minds of your customers over time, influencing purchasing decisions such as what to buy, where to shop, where to live, where to work, and so on.

Now that you’re armed with some pertinent questions! Please contact us right away to set up a free consultation or visit to see why we are the best video production service providers in the market.


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Thanks to the 10 years of experience in working with top-notch clients, we’re familiar with every nook and cranny of the explainer video industry and know how to hit the bull’s eye with our high-quality videos. We specialize in storytelling that helps people understand your cause. Whatever your goal might be, we can efficiently explain it through our wide array of video production services in every niche. You just say the word!

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