Video content has become a marketing necessity, either to attract new audiences who are increasingly hungry for video content or to keep up with your competitors. Among all the content, explainer videos stand out as one of the most effective strategies. 

An explainer video, especially a whiteboard explainer videos, works extremely well for many different types of businesses, as long as they are well-structured and unique. Here’s an intriguing fact: Cisco forecasts that by 2022, videos will account for more than 82 percent of total internet traffic.

Today, you can quickly create an explainer videos using free online animation software and upload it to video-sharing platforms. Publishing explainer videos and using those videos tactfully, on the other hand, are two entirely different things.

You can make mind-boggling whiteboard explainer videos as well, but it is unlikely that you get the most revenue out of them if you don’t know how to use them. So, without further ado, here are some tried-and-true methods for using explainer videos:

Home Page

When someone visits your website and is unfamiliar with your service, they will want to see what you have to offer them. This is where your home page comes in. You can create a whiteboard explainer videos that explains what visitors can expect from the site and what steps they should take next.

Landing Page

According to the study, including a video on a landing page can boost conversion rates by up to 80%. By including an explainer video on your landing page, you not only boost your conversion rate but also decrease bounce rates.

Those who are interested in your product will be more likely to purchase it once they understand what you are offering in your whiteboard explainer videos.

Blogs

By publishing a lengthy text-based blog, you will drive your visitors away from your site, resulting in a significant decrease in your “time on site”

Many of the top blogs now include images and videos to encourage readers to interact with them. The incorporation of an explainer videos, let alone a whiteboard explainer video, into your blog will make the content more digestible, improve your brand image, and boost your search engine rankings.

Platforms For Social Media And Video Sharing

In addition to sharing information about your product and service, you should consider the human factor and share something about your company culture that your visitors might find interesting.

By doing so, you will be building a relationship with your audience, which will eventually lead to an increase in trust, which will boost conversion rates in the future. Consider embedding the whiteboard explainer video on your “About Us” page.

Communication Within An Organization

According to one study, poor communication costs businesses $37 billion per year. Your employees are disengaged due to a lack of motivation and understanding of what organizations expect from them. 

We’ve discussed how explainer videos can help you explain complex concepts to your customers. You can use the same feature to train your employees to be more productive and produce better results.

Emails

A lengthy email can sometimes annoy your list. However, your goal is not to sell your product and convey all pertinent information via email. 

You can direct your list to your landing page or a product page by including an explainers, which will help you boost the conversion rate per email. After incorporating an explainer videos, you will notice a higher click-through rate.

Paid Ads

If you are running paid ads, running a campaign without knowing what you’re doing can quickly waste your money, so you want to do everything possible to maximize your return on investment.

If you target the right audience, boosting a whiteboard explainer can significantly increase your return on investment. Use explainer videos to communicate specific details to your audience so that they are motivated to act after watching the video.

Make The Choice

The key to great success with your explainer videos is dependent on a variety of factors; some are critical, while others are secondary. Among all of the factors, the way you use the video is critical in determining the type of return you will receive from your video marketing campaign.