Question 1

How does the video ROI calculator work?

Accepted Answer

Enter your monthly website visitors, current conversion rate, average order value, and planned video investment. The calculator projects a 20% conversion rate increase (industry average for explainer videos) and shows you additional monthly conversions, additional monthly revenue, ROI percentage, and months to break even.

Question 2

Is a 20% conversion rate increase realistic with explainer videos?

Accepted Answer

Studies show that explainer videos can increase conversion rates by 20% or more. Some businesses report even higher increases of 30-80% depending on industry, placement, and video quality. The 20% figure used in our calculator is a conservative industry benchmark.

Question 3

What is a good ROI for an explainer video?

Accepted Answer

Most businesses see a positive ROI within 1-3 months of deploying their explainer video. A well-made explainer video typically delivers 200-500% ROI in the first year. The exact return depends on your traffic volume, conversion rate, and average order value.

Question 4

How much does an explainer video cost?

Accepted Answer

Explainer video costs vary based on style, length, and complexity. At Video Explainers, animated explainer videos start from $5,000 and range up to $29,000+ for premium productions. The investment typically pays for itself within the first few months through increased conversions.

Question 5

Where should I place my explainer video for maximum ROI?

Accepted Answer

For maximum ROI, place your explainer video above the fold on your homepage or landing page. Other high-impact placements include product pages, pricing pages, email campaigns, and social media ads. A/B testing different placements can help optimize results.

Free Access to Video ROI Calculator