Explainer Video ROI Calculator
See how an explainer video impacts your bottom line. Enter your numbers below and discover the projected return on your video investment.
Why Explainer Videos Deliver ROI
20%
Average Conversion Increase
Landing pages with explainer videos see an average 20% increase in conversion rates compared to text-only pages.
95%
Message Retention
Viewers retain 95% of a message when they watch it in a video, compared to just 10% when reading it as text.
80%
Purchase Confidence
80% of consumers say a product video gives them more confidence in making a purchase decision online.
Frequently Asked Questions
How does the video ROI calculator work?
Enter your monthly website visitors, current conversion rate, average order value, and planned video investment. The calculator projects a 20% conversion rate increase (industry average for explainer videos) and shows you additional monthly conversions, additional monthly revenue, ROI percentage, and months to break even.
Is a 20% conversion rate increase realistic with explainer videos?
Studies show that explainer videos can increase conversion rates by 20% or more. Some businesses report even higher increases of 30-80% depending on industry, placement, and video quality. The 20% figure used in our calculator is a conservative industry benchmark.
What is a good ROI for an explainer video?
Most businesses see a positive ROI within 1-3 months of deploying their explainer video. A well-made explainer video typically delivers 200-500% ROI in the first year. The exact return depends on your traffic volume, conversion rate, and average order value.
How much does an explainer video cost?
Explainer video costs vary based on style, length, and complexity. At Video Explainers, AI-powered explainer videos start from $497 and custom animated videos range from $2,500 to $50,000+ for enterprise productions. The investment typically pays for itself within the first few months through increased conversions.
Where should I place my explainer video for maximum ROI?
For maximum ROI, place your explainer video above the fold on your homepage or landing page. Other high-impact placements include product pages, pricing pages, email campaigns, and social media ads. A/B testing different placements can help optimize results.
Turn Visitors Into Customers
Join 7,000+ businesses that have boosted their conversions with a professionally crafted explainer video from Video Explainers.