What’s the Market for Online Video?
45.4% According to comScore, which measures online engagement and use, that’s the percentage of Internet users who view at least one video online over the course of a month. The average user is exposed to an average of 32.2 videos in a month, increasing the chances that your marketing message will be seen. But what does that work out to in real numbers? 100 Million That’s the number of Internet users who watch online video each day. Granted, a lot of those are watching the latest viral video with a goofy cat or a cute kid, but an awful lot of them are looking for advice on how to do something or how to make something work better. And a whole of them are looking to buy a service or product. 90% The percentage of online shoppers at a major retailer’s website who said they find video helpful in making shopping and buying decisions. Retailers who provide online video to show off their products report that the products with video sell a lot more than products with no video. 75% That’s the percent of executives who told Forbes that they watch work-related videos on business websites at least once a week. The results breakdown:
- 50% watch business-related videos on YouTube
- 65% visit the marketer’s website after viewing a video
- 16 minutes and 49 seconds According to comScore, that’s how much time the average user spends watching online video ads every month.
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