The Impact of Covid-19 on Consumer Behavior

The Impact of Covid-19 on Consumer Behavior


Covid-19 has impacted the lives of everyone around the globe. Here’s how it impacted consumer behavior:


1. More than 50% of the US Residents agreed that they spent more time-consuming content in this pandemic than ever before. (Media Frenzy Global)

2. More than 55% of Millennials and Gen Z voted that they want more content from brands, not less. (Media Frenzy Global)

3. 45% of all those surveyed agree they want to be inspired by brands so they buy from them in the future. (Media Frenzy Global)

4. 45% of people reported that their perception of a brand has changed based upon how they have communicated during the Covid-19 pandemic—good or bad. (Media Frenzy Global)

5. 47% of consumers want to see more content from a brand that is not related to the Covid-19 pandemic. (Media Frenzy Global)

6. 85% of CMO’s have noticed increased openness of consumers to new digital offerings introduced during the pandemic (Marketing Charts)

7. 84% of CMO’s noticed an increase in value placed on digital experiences (Marketing Charts)

8. 8% of video marketers reported that the video gave them a positive ROI (Hubspot)

9. YouTube and Facebook are the most widely used platforms among video marketers — used by 85% and 79%, respectively. (Hubspot)

10. 66% of video marketers who used Tik Tok to promote their brand’s video, reported success. (Hubspot)

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