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9 Useful Tips for YouTube Video Optimization

I will be sharing some valuable tips with on how to optimize YouTube videos in order to help you gain more attention within the YouTube world. Specifically, Below are some of the Key pointers will help increase your video’s standings in Google search results.

Choose the Right Keywords

The most important thing that you need to do is to search for the right keywords related to your industry. You can use Google Adwords for selecting the best suitable keywords for your video content. You can seek out low competition keywords, particularly if you are in a niche market business.
Try to make keyword phrases (low competition) as they usually get a high number of searches. Let’s consider an example here. You can create a video title such as, “How to Optimize YouTube Videos” instead of calling it  “Video Optimization.”  It’s much more specific and people initiating this search better represent your target audience.

Produce Great Content

Believe me, people are going to watch your video if your video content answers their questions, solves their problems, provides information, and connects with them emotionally.

When you are in the process of producing video content, do analyze what your competitors are doing. See what people like and dislike about them. Also, see how they are handling their YouTube channel and how they engage their customers with their videos.

Some important things to remember when creating video content:

  • Do not make a lengthy video. Ideally, it should be less than 3 minutes.
  • Focus on the video’s quality: script, photography or animation, sound, music, and narration.

Add the Right Keywords in the Video Title

YouTube is massive.  It’s the world’s second largest search engine. You don’t want to miss this great opportunity to showcase your video! Make sure that you add the relevant keywords in the video title. This would better enable the users to find your video in YouTube search results as well as other search engines.

Your video title should be under 66 characters so that Google can easily display it. Include information about the video content, and if you have room, you can add your brand name to the title, but only at the very end. It would be really good if you can add ‘video’ in the video title itself.

Detailed Video Description

By writing a detailed video description, you have the opportunity to inform, convince, educate, and persuade your users about your product/service.  You have an 800-word limit and you need to create interest by writing a very catchy and a persuasive video description. Remember also that only 25-30 characters appear in YouTube search results, so try to use your main keywords at the beginning of the title.

Optimizing Tags

Search engines use Tags for positioning in organic searches. So, that’s why it’s so important to optimize your video tags. Also, YouTube links to similar videos if they contain the same content.
You can use at least 10 tags and they can be as long as 120 characters. Make unique tags that include your keywords. You can also use your brand name in the tags.

This is important because tagging that includes related keywords and topics will enable the video to appear under this context which would eventually increase the video’s reach.

Using Annotations

Video annotations can really get your video more viewers by engaging them and compelling them to spend the time to watch the video. What you can actually do to increase the view rate is to link the video with other ones in a series, or link to a certain category, or to your website in order to get more information. Annotations can really work well in prompting users to sign up! These annotations can stay on your video screen for a few seconds!

To create powerful annotations, add video background information, link to YouTube videos and channels, and try to create a call-to-action for sharing purposes.

Optimize YouTube channel

OK, so it’s time to publish your video.  You have two options for that: either upload a video to a new channel or establish a YouTube channel and then upload the video to it. The only problem is it takes the time to make a credible YouTube channel, but then again building credibility takes time anyway!

Add your content to your channel weekly in order to engage the users and keep them coming back. Users love quality content that really solves their problems and provides them useful information.
For optimizing your YouTube channel, make sure the channel title provides the description about the contents of the channel, such as, the videos lined up in the channel or what your product/service is all about. Try to market your product/service through the titles by giving some information about the content. Add channel tags. Make sure you add your industry keywords in the tags. List your social media accounts on your YouTube account in order to link them.

 Advanced Settings

You have an advanced settings option on YouTube. It is totally up to you what settings you create. But do remember that it’s really important if you want SEO to allow your users to leave comments about your videos. Comments are a good way of interacting with your users, learn what they think about your video, and what’s important to them.

Video Sharing

Now you’ve done all the necessary work required to optimize your YouTube video! What’s next? It’s  time to share your video, as much as you can, wherever you can. Share it on all social media channels. Use Email Marketing and reach out to prospects, customers, friends, co-workers, and acquaintances.

And last but not the least! Remind people about your video as much as you can by sending them the link again!

So, you just learned about the Top 9 YouTube optimization tips that you need to follow in order to increase the popularity of your video on YouTube as well as on other social media channels. Good luck!

Let me know what you think of this blog in the comments section and if you really find it helpful,  feel free to share it with your friends and acquaintances on social media.

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