Video has become the biggest marketing and most persuasive tool these days. The primary reason behind its massive success is its ability to communicate difficult product messages to the viewers in a short span of time while keeping them engaged.
Video, with its well-defined story and characters, amusing music, pleasant voice over, and amazing animations help to get people engaged with the video. Once the viewers get engaged, the product message is easier to deliver.
Landing page videos actually create wonders!! Once the viewers watch the landing page video, they get to understand the product and how it will cater to their needs. After watching landing page videos, viewers become customers or your potential leads.
Video has become your most powerful marketing tool because it influences customers’ way of thinking. It works well in branding too. The cartoon characters and brand story enable the viewers to develop brand associations.
- It is predicted that 74% of all internet traffic in 2017 will be video. Start now to become a part of this wave!
- 52% of marketing professionals worldwide identify video as the type of content with the best ROI.
- Nearly two-thirds of people are visual learners, and visual data is processed much faster by the brain than reading text.
- Adding videos to landing pages can increase conversions by nearly 90%.
- 7 in 10 people view brands in a more positive light after watching interesting video content about them.
- Viewers are 85% more likely to purchase a product after watching a product video.
These facts will prove why video has become such a big deal! It is here to stay for a long, long, time. In fact, shortly, we all are going to witness even more explosive growth in video marketing!!
Let me show you some of the best animated videos of recent times.
1. Flash Tutorial/Interac By Tendril
Nothing could be better than this. A perfect start to the video!!! Making the wallet the primary character in the video is the most amazing idea. The wallet explains what actually happens when you overstuff it and what the remedy is.
The voice over is also well matched to the video and the script is really catchy! It’s why you love to watch it. Most importantly, the product concept is very clear. You will get the big idea instantly as you watch the video.
2. Gigtown by Yum Yum Videos
A powerful video to watch!! As soon as you click on the play button, you will realize that something amazing is coming your way. Very clean animation work. Music and voice over are really precise. The animation blends with the video so smoothly that it will ultimately help you to understand how things work at Gigtown! I especially love the part between 0:20-0:26.
The logo color of Gigtown is orange. The interesting thing in the video is that the orange color is also used as the base color in the animation. Now, this orange color, will make a subtle impression and remind you of Gigtown. That’s a smart way of branding!!!
3. Mustang Customizer by Michigan Motion Buds
This video demonstrates why music is important for video. The music in the video matches perfectly with the Mustang that they are talking about. It livens up your mood within just a few seconds. What makes it even better is the voice-over that makes you watch this video!!!
4. PadMapper by Grumomedia
The video has a very clean look, meaning the animation is very crisp. The music too is pleasant to listen to. As soon as you start watching it, you will clearly get the Pad Mapper concept. Also, there are no disturbing elements in the video. The music is set low, helping to set the video’s mood. Otherwise, loud music can be a disturbing element in similar videos.
5. Gates Foundation by Loaded Pictures
This is something really out of the box! The video displays a difficult concept about reinventing the toilet. It highlights the corporate social responsibilities of organizations in a very clever way. The exciting part is when the video starts and it shows the different kinds of human waste!! You may actually replay it to make sure you understand it all. As you watch it, you will realize that the video sends a very strong message about recycling waste and bringing about change.
6. Onlife Health Member Portal by Identity Visuals
A must watch video! The concept of the Onlife Member Portal is largely supported by animations. I say so because there are a lot of service features shown in the video, but the animation work is so good that you can’t confuse it with any of the features! The transition from one scene to another is very clean which helps make the content clear.
7. SharkWrap by Video Brewery
This video has a fun element. It has amusing background music and a voice over that helps give the video that enjoyable factor. As the video starts, you will automatically assume that it’s going to be something very amusining and you want to see more! The product concept is explained clearly but in an entertaining way.
Let me know what you think of this blog in the comments section and if you really find it helpful, feel free to share it with your friends and acquaintances on social media.