Case Study: KeneteK Incadmin2016-05-28T06:00:58+00:00
About KeneteK Inc.
KeneteK Inc is a small global company that specializes in system information governance. It aims to simplify the Business Process complexity faced by their customers hence making it simple and effective.
“We noticed that the video helped us do just what we wanted from it. We managed to increase the affluence to our booths in various conventions around the world and encouraged the attendees to come ask us questions and tease their interest in our solution.”
Gustavo Alberto Kuster, KeneteK Inc Director.
Objective: Why KeneteK Inc needed an explainer video?
It needed an explainer video not only to make people understand the complex process in engaging way but also to evoke interest in the viewers to talk to them about the challenges and problems the viewers face regarding handling of sensitive data.
It wanted its explainer video to communicate the audience about their service and encourage the viewers to talk to them about the I.T concerns. Its service concept was not for regular users. It needed to depict the concept to the specified audience that is why it believed that video could be the best way to do so.
KeneteK Inc decided to have an explainer video as they had to communicate the service message to the technical and non technical people and video was the best way to reach to the both categories of the target market.
KeneteK Goal KeneteK inc. wanted to create a connection between their users and start a discussion on the challenges that were faced by their audiences and what solution they can give to them.
Solution that Video Explainers Provided
KeneteK Inc required a 60-90 seconds motion graphic video style that shows the added value of KeneteK in governance processes of IT systems.
Video explainers decided demonstrate the added value of KeneteK in governance processes of IT systems through explainer video.
These processes needed to be communicated to make the target audience aware of its value. We took an approach to the script & Visuals that highlighted that value of KeneteK focusing on the explanation of benefits. As opposed to a complex description of search engine methodology, the video was easy to understand, and
allowed the audience to relate.
As a result, the video helped them to do just what they wanted and managed to increase their number of users to come and visit them and ask for the solution. With this technique of using animated video KeneteK Inc. resulted in better understanding with their audience and bringing them to use their product.
“We managed to increase the affluence to our booths in various conventions around the world and encouraged the attendees to come ask us questions and tease their interest in our solution.”
“An image says a thousand words, a video says a million” .